OOO «Liqui Moly Russland» is one of the largest companies in the market for the sale of motor oils, car cosmetics, and car chemicals.
The company with a rich and long history, with a central office in Moscow and a network of branches across Russia, invites an Internet Marketer to join its team.
Responsibilities:
Quick understanding and implementation of tasks
- quickly grasp the task, clarify the business goal, target audience, deadline, budget, constraints, and expected commercial result;
- independently translate the task into a clear action plan: hypothesis, channel, KPI, launch date, responsible parties, expected effect;
- not only offer ideas but also promptly bring them to launch, testing, and measurable results.
Launch and optimization of advertising campaigns tied to goals and KPIs
- independently plan, launch, manage, and optimize online advertising for specific goals: traffic, leads, applications, sales, repeat purchases, brand awareness;
- for each action, pre-define KPIs and performance criteria: CPL, CPA, CPO, CAC, conversion rate, DSRR, ROI/ROMI, cost per quality lead/sale;
- manage budgets, media plans, hypotheses, A/B tests, retargeting, and regular campaign optimization;
- work with modern online advertising channels: Yandex Direct, VK Ads, Telegram Ads, programmatic/display advertising, SEO, email/SMS/messenger marketing, bloggers, affiliate placements.
Analysis of company and competitor websites, and advertising funnel
- independently analyze websites, landing pages, application forms, product cards, advertising funnels, and customer drop-off points;
- analyze competitors: websites, offers, promotions, content, advertising channels, landing pages, SEO visibility, marketplaces, and user journeys;
- identify weak spots and formulate specific tasks for increasing traffic, conversion, lead quality, and sales.
Development of websites, landing pages, and target pages
- create prototypes for websites, landing pages, quizzes, promo pages, and target pages for advertising campaigns;
- prepare technical specifications for designers, developers, copywriters, SEO specialists, and contractors;
- control the implementation of improvements, enhance the structure, usability, content, application forms, and conversion rate.
Promotion on marketplaces and e-commerce platforms
- understand promotion tools on marketplaces and classifieds: Ozon, Wildberries, Yandex Market, Avito, Megamarket, and other relevant platforms;
- analyze product listings, search results, advertising, promotions, competitor offers, and promotion effectiveness;
- propose actions to increase visibility, listing conversion, order volume, and placement profitability.
End-to-end analytics, reporting, and results management
- set up and monitor goals, events, UTM tags, call tracking, dashboards, and reports in analytics systems;
- regularly present results in numbers, explain deviations from KPIs, and propose a plan for corrective actions;
- ensure transparency of advertising expenses, compliance with internet advertising labeling requirements, ERID/ORD/ERIR jointly with responsible departments and contractors.
Requirements:
- Higher education is desirable: marketing, economics, management, IT, analytics, or related fields. Additional training in performance marketing, e-commerce, web analytics, or marketplace marketing will be an advantage.
- Minimum 3 years of experience in internet marketing.
- Experience in independently launching digital campaigns from scratch: target audience analysis, media plan, campaign structure, setup, launch, optimization, reporting.
- Practical experience with Yandex Direct, VK Ads, Telegram Ads, SEO, email/CRM marketing, retargeting, programmatic/display advertising.
- Experience in promoting goods/services on marketplaces and classifieds: Ozon, Wildberries, Yandex Market, Avito, Megamarket, or similar platforms.
- Experience in auditing company and competitor websites: structure, content, SEO, speed, conversion rate, UX, offers, application forms, landing pages.
- Experience in preparing landing page, website, quiz, and promo page prototypes, and technical specifications for contractors.
- Experience working with CMS and CRM systems: 1C-Bitrix, Bitrix24/amoCRM, or similar systems; understanding of integrations with 1C, application forms, and analytics.
- Portfolio or case studies with measurable results: increase in leads/sales, decrease in CPL/CPA/CPO, increase in ROMI, improvement of website conversion rate.
- Analytical thinking, independence, initiative, responsibility for results, systematic approach, attention to data.
Professional knowledge and skills
- web analytics: Yandex Metrica, dashboards, Excel/Google Sheets;
- performance advertising: Yandex Direct, VK Ads, Telegram Ads, retargeting, programmatic, display formats, video advertising;
- marketplace marketing: advertising cabinets and analytics for Ozon, Wildberries, Yandex Market, Avito, Megamarket; working with product listings, in-platform SEO, bids, promotions, reviews, and cost per contact/order;
- SEO and content: semantics, meta tags, page structure, content plan, technical specifications for copywriters, basic principles of technical optimization;
- prototyping: Figma, Miro, Tilda, Readymag, or similar tools; ability to quickly assemble a landing page structure and describe block logic;
- internet project management: task assignment, briefs, technical specifications, deadline control, interaction with developers, designers, copywriters, and contractors;
- understanding of internet advertising labeling, ERID, ORD/ERIR, and documentation for advertising placements;
- confident command of Excel/Google Sheets, PowerPoint, basic graphic editors; Adobe Photoshop/Canva/Figma is an advantage.
Conditions:
- Employment according to the Labor Code of the Russian Federation
- Opportunities for professional development and career growth
- Corporate mobile communication
- Corporate events and outings
- Timely salary payments
- Five-day work week from 09:00 to 18:00
- Work location: Ryabinovaya St. (1 km from MKAD). Convenient transport links from metro stations Ozyornaya, Yugo-Zapadnaya, Kuntsevskaya, Tyoply Stan, and Kievskaya.
