Yandex Go has long been more than just a taxi service. It's a full-fledged superapp where, in addition to taxis, you can now order ready-made meals from restaurants, grocery delivery to your home, goods from online stores, and much more. We are looking for a mature marketer whose task will be to develop non-taxi scenarios.

Your tasks will include

Finding service growth drivers You will research the customer base and external audience, interpret the results, and turn them into hypotheses.

Analyzing audience behavior You will analyze the target audience, its needs and behavior within the app, build effective communication with it, and also participate in conversion optimization, working at the intersection of marketing and product.

Working on strategy We value your ability to develop a marketing strategy and participate in the development of communication strategy. You will manage the brand platform and the interaction structure of sub-brands and different geographies.

Working with advertising campaigns Your role will include implementing advertising campaigns and projects and tracking their effectiveness. You will direct the work of related parties, organizing colleagues for project implementation, and manage the team of marketers in this area.

We expect you to:

• Have more than six years of experience in marketing
• Think logically, be able to build an algorithm for achieving a goal
• Understand how an IT product works
• Have created marketing and communication strategies
• Have researched customer bases and external audiences, and be able to interpret results, turning them into hypotheses
• Have worked on creating advertising campaigns from brief to placement
• Be proficient in working with key business and marketing metrics
• Have managed projects, be able to clearly set tasks, monitor quality and deadlines, and analyze results
• Have excellent skills in interacting with people and managing their work
• Be independent, energetic, set bold goals, and take responsibility for decisions