Head of Marketing Ultima Yandex Go

Company: Yandex Taxi
Location: Moscow, RU

Ultima is a premium ride service within the Yandex Go superapp. We are looking for an experienced leader to develop the brand and shape the strategy to achieve business goals.

What tasks await you

Development of Ultima's marketing strategy
You will define and develop Ultima's marketing strategy as a premium service within the Yandex Go ecosystem. It is important to increase brand awareness and appeal, as well as to form a long-term perception of Ultima among the premium audience.

Marketing Management
You will be responsible for the full cycle of marketing activities: from identifying growth opportunities and forming hypotheses to launching advertising campaigns and evaluating their business effectiveness. You will need to find a balance between brand building and a growth approach, ensuring the growth of key service metrics.

Audience Engagement
You will deeply study the premium audience: understand their motivations, needs, behavioral patterns, and expectations from the service. Initiate and interpret research, translate insights into strategic decisions, and build effective communication with the audience.

Leadership and Team Management
You will lead a team of two people and closely interact with cross-functional teams: CRM, BTL, Media, Product, Business, Analytics, and agencies. It is important to build processes, define task priorities, and ensure high quality of execution.

Brand Development and Special Projects
You will be responsible for image campaigns, partnerships, collaborations, and special projects that will strengthen Ultima's positioning. You will need to find non-standard marketing solutions and maintain a high level of brand communication quality.