What you will be doing:
- Preparing projects for sales launch:
- Developing and describing the project concept (naming, brand identity, positioning, product USPs)
- Approving and confirming renders
- Developing content (text descriptions, visual design, website and booklet layout)
- Brand management (brochures, fences, sales office, architectural models)
- Monitoring feed loading to company websites and advertising platforms
- Managing current advertising campaigns
- Preparing advertising budget
- Selecting outdoor advertising spaces for offline promotion
- Selecting and implementing media placements
- Executing advertising campaigns on social media
- Interacting with advertising agencies, including KPI performance monitoring
- Monitoring the effectiveness of advertising campaign settings (Yandex Direct, classifieds)
- Monitoring SEO promotion of project websites
- Setting up CRM marketing, working with the client base in CRM
- Tracking the relevance of advertising offers and USPs for each campaign
- Operational activities
- Adjusting the logic and settings of AmoCRM
- Monitoring the performance of websites (project + main website), as well as the relevance of advertising offers and project content
- Monitoring the effectiveness of the sales department's work with current target leads within the funnel (feedback from Head of Sales, analysis of AI speech analytics of lead behavior)
- Tagging and arbitration of incoming inquiries, disputing lead status with advertising platforms
- Checking the operation of VOTS and call center, monitoring the efficiency of call routing
- Monitoring the marketing department's record-keeping with counterparties (contract conclusion, invoice management)
- Working with real estate agencies
- Maintaining the Aquilon Group TG channel for agents. Developing content according to the technical specifications from the partner sales department, preparing technical specifications for designers for visual materials
Our expectations from the candidate:
- Marketing experience of 5 years or more
- Experience in development or real estate segment will be an advantage
- Experience in interacting with the sales department
What we offer:
- Official employment from the first day, declared salary
- Social package: voluntary medical insurance, paid vacation and sick leave
- Annual salary review
- Bonuses (holiday, annual) and gifts (birthday, New Year's gifts for children)
- Major corporate events (regattas, international trips)
- Professional team and support for initiatives
We look forward to receiving your resume!