The development company GRAVION is looking for a Marketing Director.
Responsibilities:
- Development and implementation of the company's advertising, marketing, and communication strategy
- Determination of types of marketing communications in online and offline mass media
- Positioning and promotion of projects
- Media planning, placement of all types of advertising
- Development of advertising concepts, their adaptation to various types of advertising media, selection of promotion tools for the company's projects
- Development, online promotion, organization of the project website's operation
- Control and analysis of the effectiveness of marketing communications, advertising campaigns, timely correction/setting of tasks for correcting advertising campaigns
- Organization of preparation and control of the release of advertising and informational materials (PR materials, texts, scripts, original layouts, brochures, video/audio commercials, 3D visualizations, renders, etc.), their compliance with the corporate style and the chosen advertising concept
- Monitoring and analysis of the competitive environment: market segment, competitors' advertising campaigns and marketing activities, analysis of the company's project information field
- Organization of cooperation with contractors (ATL, BTL, creative agencies) and project partners
- Conducting tenders for contractor selection
- Interaction with partners (project dealers), organization of joint events aimed at promoting the company's projects in the market
- Development and control of the provision of presentation, informational materials, and souvenir printing products
- Participation in the development of proposals and recommendations for product development of projects to improve their qualities
- Participation in the organization of consumer opinion research on services rendered and objects implemented, preparation of proposals to improve their competitiveness and quality
- Participation in the organization of post-sales service
- Control of the company's financial and economic activities and document flow related to the implementation of advertising and marketing events
- Development, management, and control of the marketing budget execution
