In the development company VIRA, the position of Marketing Director is open.
Responsibilities:
- Development of a comprehensive marketing strategy for the medium and long term;
- Formation of the annual marketing budget, its distribution among areas (branding, digital marketing, offline activities, etc.) and control of execution;
- Analysis of the market, competitors, and target audience to adjust the strategy;
- Setting KPIs for the marketing department and monitoring their achievement;
- Coordination of the marketing strategy with the overall business strategy of the company and the goals of other departments (sales, product);
- Formation and development of the brand platform: positioning, values, mission, tone of voice;
- Management of the brand's visual identity (logo, corporate style, guidelines);
- Quality control of communications for compliance with brand standards;
- Brand development and promotion: image campaigns, PR, reputation management;
- Monitoring brand perception by the target audience, analysis of brand awareness and brand equity;
- Coordination of rebranding or repositioning as needed;
- Building and optimizing the sales funnel with a focus on lead generation and conversion;
- Planning and launch of performance campaigns (contextual advertising, targeted advertising, email marketing, etc.);
- Selection of traffic and lead acquisition channels, testing new channels;
- Setup and control of end-to-end analytics systems for evaluating the effectiveness of lead generation channels;
- Optimization of CPL (Cost Per Lead) and ROI of marketing activities;
- Management of the brand department and operational marketing / lead generation: setting tasks, controlling execution, motivation;
- Implementation and support of marketing processes and regulations (campaign planning, reporting, material approval);
- Collection and analysis of data on the effectiveness of marketing activities (brand metrics, traffic, leads, conversions);
- Analysis of the competitive environment and benchmarking of marketing practices;
- Forecasting the results of marketing activities and adjusting plans;
- Interaction with contractors and partners;
- Selection and management of external contractors (agencies, freelancers, media, influencers);
- Evaluation of contractor performance.;
- Tracking marketing trends, testing new tools and technologies (AI, automation, new advertising platforms);
- Initiation of pilot projects and scaling of successful practices;
- Participation in industry events, conferences, and seminars for knowledge sharing.
Requirements:
- Deep understanding of the real estate market, its cycles and trends (experience in development is mandatory);
- Strategic and analytical thinking;
- Ability to manage teams, build a KPI and motivation system;
- Proficiency in BI, CRM, digital marketing, and analytics tools;
- Strong communication and negotiation skills;
- Ability to make decisions in conditions of uncertainty;
- Successful cases of increasing sales, optimizing marketing budgets, and increasing project profitability;
- Ability to adapt to market changes;
- Leadership and building trusting relationships within the team.
Conditions:
- Official employment and social guarantees according to the Labor Code of the Russian Federation;
- Option for remote work or relocation package for moving to the region;
- Own learning portal, corporate training and professional development;
- Adaptation and mentoring system;
- Voluntary medical insurance program;
- BestBenefits discount and benefits program.
