Marketing Director at ITMO University

• Completed higher education;
• Minimum 3 years of experience in educational marketing (university, school, educational holding, or EdTech with applicant selection). Understanding the specifics of selection and the entire educational cycle is crucial for us;
• Minimum 5 years of experience managing a marketing team;
• Experience participating in or managing admission campaigns (deadlines, admission rules, peak loads, risks) and understanding the competitive landscape of leading Russian universities: who competes for whom, what differentiates offers to applicants;
• Familiarity with the Olympiad movement: key Olympiads, their weight, the logic of a strong student choosing a university;
• Proficient in data analysis and end-to-end analytics, understanding unit economics and marketing metrics. Willingness to search for data independently;
• Experience in developing long-term strategy, positioning, and differentiation from competitors;
• Experience in planning and controlling marketing budgets.

Will be an advantage:

• Experience in promoting additional education programs for schoolchildren and recruiting international students for promoting educational products to a foreign audience;
• Experience with grant and state-funded programs, including in scientific and technological fields, where there is no price leverage.

What is offered:

• Scale: Marketing influences who enters the university and what kind of university it becomes in a few years. It is not a support function;
• Authority: Own budget, the right to restructure the team and processes, work with top university management;
• A strong team of over ten people in need of an experienced leader;
• Official employment according to the Labor Code of the Russian Federation from the first working day, a 3-month probation period;
• Voluntary medical insurance policy after a certain period of employment;
• Annual paid leave of 42 calendar days;
• Several foreign languages for free study with certified teachers and native speakers, over 30 internal professional development courses, as well as the opportunity for external training at the employer's expense;
• Free regular and one-off sessions with corporate psychologists and coaches, an adaptation system with individual mentors;
• Employee events: lectures with representatives from science, business, and medicine, sports events, donor days, holidays, and corporate parties.

Along with your resume, please write three to five sentences about yourself and why you are interested in working at ITMO. If you have a portfolio of marketing projects, advertising and PR campaigns, or cases on promoting educational products, please attach it. The team would also be grateful if you are willing to propose your work plan and expected results at one of the stages.