CMO / Head of Performance and Growth Marketing Profimatika

▪️ Profimatika is an online school for Unified State Exam (EGE) preparation. ▪️ Paid traffic: Yandex Direct, VK Ads and other channels, as well as SEO and CRM marketing. ▪️ Budgets, CPL, CAC, ROMI, team, and contractors are within the scope of responsibility.

We are looking for a Head of Paid Client Acquisition who will be responsible for the effectiveness of marketing channels and will work alongside the CEO and the Head of Brand and Organic Marketing.

• Manage paid traffic: Yandex Direct, VK Ads and other channels • Plan advertising budgets, control CPL, CAC, ROMI, and return on investment • Develop funnels, analyze conversions, and test hypotheses • Build a system for marketing planning, forecasting, and analytics • Manage the team and contractors, monitor plan execution • Develop SEO and CRM marketing • Implement neural networks and automation in marketing processes

• 4+ years of experience in performance marketing, including leadership positions • Experience managing paid traffic, budgets, and contractors • Mandatory experience with SEO and CRM marketing • Understanding the connection between marketing metrics and sales, revenue, and profitability • Strong analytical skills, independence, and responsibility for results

• Remote, but being located in Moscow will be a huge advantage