Marketing Lead (hands-on! performance focus)

Seeking a Marketing Lead (hands-on! performance focus) for one of the most prominent children's science popularization projects in Russia.

Over 13 years, the company has grown from a local project into an international brand and continues to evolve. The project operates at the intersection of science and practical learning, making natural sciences visual and engaging for children. Now, I'm looking for a leader who will take charge of marketing for the Moscow direction, covering both B2C and B2B.

Main Focus: attracting new clients, developing paid and organic channels, working with the existing client base, repeat sales, managing the marketing budget, and analytics.

The role involves independent marketing management, coordination of a small internal team and external contractors, as well as direct hands-on work.

What's Important: independent experience in launching and optimizing campaigns in Yandex.Direct, strong command of Yandex.Metrica, experience working with CRM, client databases, and repeat sales, understanding of performance marketing and customer acquisition economics. Independence in decision-making and responsibility for commercial results.

In terms of level, I'm considering current marketing managers, as well as strong Senior Digital Marketing Managers and team leads with experience managing budgets, contractors, and responsibility for results from EdTech (experience in children's education, supplementary education, events, or entertainment offline products will be an advantage).

Format: Moscow, hybrid during the probation period, with the possibility of format review afterwards.