Lead Marketing Specialist

GTNT JSC

Lead Marketing Specialist

Salary from 162,000 RUB

8 Mozhayskiy Val St, Moscow

Kiyevskaya

Experience: 3 to 6 years

Full-time

GTNT is a multi-service satellite communications operator. It provides users with access to the internet, telephony (IP telephony), video surveillance, corporate network construction and dedicated communication channels, including M2M, and backup for main communication channels.

Job duties:

• Understanding of modern internet marketing tools: SEO, contextual advertising, SMM, content marketing, analytics;
• Development and implementation of a digital strategy aligned with business goals (leads, traffic, sales, brand awareness);
• Managing company reputation (SERM): monitoring mentions, addressing negative reviews, creating a positive information environment;
• Analysis of company products and services (B2B): identifying USPs, positioning, adaptation for target audience segments;
• Market and key competitor research and assessment; calculating the effectiveness of launched campaigns (ROI, CPL, CAC, etc.), preparing analytical reports for management;
• Organizing and participating in company exhibition activities: selecting venues, preparing exhibition stands, planning on-site activities, collecting contacts;
• Preparing company-wide presentations on products and new services, as well as materials for participation in industry events (brochures, case studies, commercial proposals);
• Developing and managing social media accounts (VK, Telegram, etc.); complying with internet advertising labeling requirements, maintaining a registry of creatives and tokens;
• Overseeing the development, content, and maintenance of corporate websites: monitoring content relevance, UX/UI requirements, technical parameters, integration with CRM and end-to-end analytics;
• Planning, launching, and optimizing advertising campaigns in Yandex.Direct and other channels: selecting semantics, setting up targeting, A/B testing ads, budget management, and bid adjustment;
• Setting up and maintaining web analytics systems (Yandex.Metrica, etc.): tracking target actions, configuring goals and events, analyzing user behavior, identifying conversion growth points;
• Forming and segmenting the client base for marketing activities; organizing email newsletters, push notifications, and other communication channels, monitoring deliverability and open/click rates;
• Developing mechanics for promotions, cross-promotions, and partner programs (including with partner banks for installment plans), agreeing on terms, monitoring deadlines and results;
• Interacting with contractors and internal departments: searching and selecting contractors (design, copywriting, development), setting tasks, accepting work, monitoring deadlines and quality;
• Maintaining documentation for marketing activities: preparing technical specifications, approving mock-ups, processing contracts and acceptance certificates, controlling the transfer of originals to accounting in accordance with company regulations;
• Participating in the formation of the product line and tariff plans: providing marketing justifications, payback calculations, demand and conversion forecasts;
• Collecting and analyzing customer feedback: conducting surveys, interviews, NPS measurements; identifying pain points and developing proposals for improving services and communications;
• Timely escalation to management of risks, deviations from plans, and critical incidents affecting the achievement of marketing department KPIs

Key tasks and area of responsibility:

• Promoting company services and strengthening the brand. Implementing marketing activities to increase brand awareness, build trust in the company, and boost sales. Initiating, planning, and controlling marketing campaigns—from launch to effectiveness assessment. Participating in the formation of tariff plans;
• Managing digital presence. Overseeing the development and maintenance of corporate websites, being responsible for their growth and effectiveness. Ensuring comprehensive traffic acquisition: SEO, contextual advertising (including Yandex.Direct), and other channels. Managing social media, complying with internet advertising labeling requirements. Handling reviews and SERM;
• Working with the client base and driving sales. Expanding the client pool and increasing sales through marketing tools. Maintaining and developing the client base through newsletters, promotions, cross-promotions with partners and dealers, and advertising campaigns. Organizing cross-promotions with partner banks for installment plans;
• Partnerships and external communications. Building relationships with partners, dealers, and bloggers. Participating in the organization and execution of industry exhibitions. Independently selecting contractors within the budget (including for the production of promotional products and POS materials), concluding contracts, and ensuring timely submission of original documents (contracts, certificates, etc.) in accordance with internal company regulations;
• Analytics, planning, and performance tracking. Analyzing the market and key competitors, competitor product offerings, and the relevance of company services in the B2B market. Assessing the feasibility and effectiveness of marketing campaigns. Developing monthly, quarterly, and annual marketing event plans, monitoring the achievement of planned targets;
• Feedback and internal processes. Maintaining information exchange with clients and partners on company products and services. Collecting and analyzing customer satisfaction data. Timely informing management about problems, risks, and proposals that could affect the achievement of planned targets. Correctly and promptly processing work documentation within your area of responsibility

• Experience with Bitrix (CMS, CRM) — ability to configure components, work with content, integrate forms and analytics;
• Knowledge of Yandex.Direct, Yandex.Metrica, PowerPoint, Photoshop, Illustrator — confident use of tools for ad setup, analytics, and visual material preparation;
• Experience in the B2B segment — understanding the specifics of sales and communication with corporate clients, ability to adapt marketing messages for different roles of decision-makers;
• Understanding of basic SEO and content marketing principles — ability to set tasks for contractors and evaluate the quality of work;
• Data and reporting skills — ability to structure information, draw conclusions, and present results to stakeholders;
• Ability to plan and prioritize tasks — experience working in a multitasking environment, meeting deadlines, and managing marketing project budgets

Reliability

You will have all the benefits of official employment.

Development

We will teach you everything that will help you achieve results and grow within the company.

Care

Comfortable work, from home or office, with all the necessary equipment.

• Work in a large, dynamically developing company;
• Salary of 162,000 RUB (before tax), + 15,000 RUB (before tax) after the probationary period, + semi-annual bonus component;
• Five-day work week from 09:00 to 18:00, Fridays until 16:45 (strictly office-based, remote format is not considered);
• Employment in accordance with the Labor Code of the Russian Federation;
• Voluntary medical insurance policy with dental coverage after the probationary period

Join our team. We are waiting for you!