Head of Marketing (Terekhovo Recreation Complex)

Title: Head of Marketing (Terekhovo Recreation Complex) Company: SOLNTSE MOSKVY Location: Moscow Salary: from 200000 RUR Experience: 3 to 6 years

We are looking for a leader who will launch the marketing of a new resort within Moscow from scratch: from the name and initial subscribers to thousands of guests per day after opening.

A year-round water recreation and entertainment complex in Mnyovnikovskaya Poyma. On one territory:

• Pool complex for 4,000 loungers — opening in the summer of 2027;
• Restaurant complex 6,000 sq. m, 10+ concepts, events, in winter — an ice rink, in summer — verandas;
• SPA complex with steam rooms and VIP houses.

Responsibilities:

The role is responsible for the entire marketing of the complex: strategy, brand, guest acquisition, retention, budget, and team. The focus shifts with the project stages.

What you will be doing:

• Develop a launch marketing strategy: target audiences (families, youth, SPA and sports enthusiasts, corporate clients, tourists), positioning, pricing logic in conjunction with the commercial department, media plan, and first-year budget.
• Build the brand: platform, identity, and communication tone — together with an agency; architecture of sub-brands of zones and rules for tenants.
• Manage digital projects from the business side: website (currently under development by a contractor), mobile application, ticketing system, CRM (Bitrix24) — approve designs and scenarios, ensure that the sales funnel and analytics work from day one.
• Launch a landing page and social media, build a database of potential guests and partners before opening; special projects for attracting tenants and employees (HR brand).
• Design a loyalty program (levels, accrual and redemption, rules) and a CRM communication system: trigger scenarios, push, email, SMS.
• Prepare for the opening: PR campaign, pre-sales and early bookings, opening event, work with media and bloggers.
• Assemble a team and a pool of contractors: creative and media agencies, performance, SMM, PR, production.

Our expectations:

• Experience in the hospitality and leisure industry: water parks, resorts, amusement parks, SPAs, hotels, restaurant groups, concert venues, or large service retail.
• Preferably experience in launching a new facility or brand from scratch.
• Proficient in digital marketing: performance marketing, web analytics (Yandex.Metrika), end-to-end analytics, SEO, social media, and bloggers.
• Experience with CRM marketing and loyalty programs: segmentation, trigger campaigns, program economics evaluation.
• Experience managing digital projects from the client's side: website, app, online ticket sales; ability to write and approve technical specifications.
• Habit of calculating: unit economics, CAC, ROMI, LTV; budget and plan vs. actual.
• Experience managing agencies and contractors: briefing, tendering, quality and deadline control.

Conditions:

• Official employment in accordance with the Labor Code of the Russian Federation and compliance with all social guarantees;
• Corporate culture based on shared values, large-scale goals, and teamwork;
• Professional growth and development;
• Working hours are discussed in person;
• Work on a Federal-scale project;
• Financial compensation is discussed during the interview;
• Open communication within the team, a collective of like-minded individuals;
• Work location is discussed during the interview.