Title: Head of Marketing Department
Company: Vipservice
Location: Moscow
Experience: Over 6 years
A major travel holding is looking for a Marketing Director to lead the marketing direction, build a strong team, and ensure the development of three business areas.
Responsibilities:
- Develop and implement the marketing strategy for a specific business of the holding, taking into account its goals, target audience, and market specifics.
- Formulate a marketing plan and budget, monitor their execution and efficiency of fund utilization.
- Research and test new promotion channels, evaluate their potential and economic efficiency.
- Analyze the performance of marketing activities and prepare proposals for their optimization.
- Conduct an analysis of the competitive environment in terms of brands, positioning, marketing tools, and client offers.
- Develop the company's website in terms of marketing recommendations for the support and promotion of the business page on the general resource vipservice.ru.
- Conduct A/B testing of websites, landing pages, advertising campaigns, and individual elements of the customer journey.
- Monitor key performance indicators of digital marketing and the online funnel: traffic, conversion, acquisition cost, leads, sales, and other KPIs.
- Evaluate and support external information systems of the sub-agency business, including Portbilet, Biletix.
- Develop marketing materials: texts, presentations, brochures, commercial and informational materials for clients and partners.
- Organize and accompany marketing events, participate in industry-specific events.
- Visualize data and prepare regular analytical reports for management.
- Formulate conclusions and recommendations based on marketing analytics and the results of conducted activities.
- Participate in the promotion and development of the holding's brands.
- Interact with internal departments, partners, contractors, and external platforms on marketing issues.
- Participate in the formation of the marketing team, distribution of responsibilities, and setting KPIs for key areas.
Requirements:
- Higher specialized education.
- Work experience in a similar management position - from 5 years.
- Practical experience in digital marketing, e-commerce, and/or the tourism industry.
- Analytical mindset and data analysis skills for digital channels, including Yandex.Metrica and Google Analytics.
- Experience in product development and promotion.
- Experience in preparing marketing and analytical materials.
- Experience in launching and managing advertising campaigns, working with landing pages.
- Experience in developing corporate identity and interacting with creative agencies.
- Presentation preparation skills and confident knowledge of PowerPoint.
- Experience with CMS, for example 1C-Bitrix and WordPress.
Will be an advantage: experience in developing partner marketing and working with a B2B2C model.
What we offer:
- A key management role in a major travel holding;
- The opportunity to build your own team and establish the marketing function;
- Stable salary, to be discussed at the interview;
- Employment according to the Labor Code of the Russian Federation;
- Work schedule: 5/2 from 9:00/10:00 to 18:00/19:00;
- VHI + dentistry, travel insurance;
- Work location: comfortable office within walking distance of Baumanskaya/Elektrozavodskaya metro stations.
