Title: Head of Marketing
Company: Gravity Group
Location: Moscow
Salary: from 250,000 RUR
Experience: From 3 to 6 years
REBOOT is a network of 5 premium fitness studios in Moscow with expansion plans. We are looking for a leader for systematic growth in customer acquisition, sales, and brand awareness.
Tasks
- Formulate marketing strategy, budget, and plans; manage the team and contractors, adhere to deadlines, and control results.
- Develop the funnel from the first contact to purchase and repeat visits in collaboration with sales and the fitness department.
- Work with Yandex.Metrica, Yandex.Webmaster, and Roistat: set up source tracking, analyze conversions, acquisition costs, and revenue.
- Develop the website, SEO/GEO, and Yandex Maps; assign tasks to IT and verify their completion.
- Manage content, social media, bloggers, media, and collaborations; evaluate inquiries and sales.
- Launch segmented mailings, base reactivation, and offers for new and existing clients.
AI and New Technologies
- Personally use AI for analytics, competitor research, ideas, texts, scripts, visuals, and videos.
- Automate reporting and content production, train the team, increase work speed and quality.
- Tools: ChatGPT/Codex, Claude, Gemini, Higgsfield, or similar.
Requirements
- Minimum 3 years of experience in marketing management with proven results in B2C services; experience in fitness or a branch network will be an advantage.
- Confident work with numbers, website analytics, and sales funnels; understanding of SEO, local promotion, and content marketing.
- Experience managing a team, contractors, bloggers, and budget. Independence, systematic approach, and responsibility for deadlines.
Conditions
- Direct interaction with the CEO; participation in the network's development.
- Weekly monitoring: inquiries, sales of test drives and subscriptions, conversion, acquisition cost, plan fulfillment.
- Free training sessions at REBOOT studios.
In your application
Please send 2-3 cases with figures, an example of a management report, and briefly describe how you use AI in marketing.
Skills: Brand Promotion, Marketing Strategy, Strategic Planning, Internet Marketing, Contextual Advertising, Google Analytics, SMM, Internet Marketing, Analytical Research, Advertising Campaign Planning, Customer Needs Assessment, Media Planning, E-Mail Marketing, SEO
