Title: Head of Marketing
Company: Tion, Air Purification Systems
Location: Moscow
Experience: More than 6 years
TION is a Russian technology company that creates smart solutions for a healthy and comfortable microclimate. We invented and developed the "breezer" – a compact device for supplying fresh and purified air into the home with closed windows. We are developing the breezer category, making innovations understandable and accessible, and forming a new standard for air quality and attitude towards microclimate in Russia.
We are currently looking for a Head of Marketing who will take marketing under their management and make it more systematic: help shape the strategic direction, ensure a unified approach to brand positioning, integrate marketing processes, and turn marketing into a business growth tool.
KEY ROLE:
This is not a task coordinator role. We need a person with creative thinking, capable of making strategic decisions and creating a working marketing system.
AREAS OF RESPONSIBILITY:
Marketing Strategy:
- Joint development of the company's marketing strategy
- Participation in the development of product and brand positioning
- Development of marketing plans for the year, quarter, and month
- Transformation of strategy into specific initiatives, projects, and KPIs
- Search for new opportunities for business growth
Brand and Communications:
- Implementation and development of the company's unified Tone of Voice
- Formation of unified communication principles
- Quality control of communications across all channels
- Management of the brand and its perception
- Development of communication platforms for products and services
Marketing Management
Organization and coordination of all marketing functions:
Digital Marketing / SMM / Content Marketing / Offline Marketing / Exhibitions and Events / Design / Content Production / Work with contractors and agencies
Team Management:
- Setting goals and tasks for employees
- Monitoring deadlines and quality of execution
- Developing team competencies
- Forming an effective interaction system between functions
- Staff recruitment and adaptation
Analytics and Effectiveness:
- Formation of marketing KPIs
- Analysis of the effectiveness of channels and projects
- Marketing budget management
- Preparation of regular reports and suggestions for improving results
- Data-driven decision-making
WHAT WE CONSIDER A SUCCESSFUL CANDIDATE
Personal Qualities:
- High initiative
- Strong sense of responsibility for results
- Systemic thinking
- Creativity and broad awareness
- Entrepreneurial approach
- Ability to find solutions independently
- Leadership qualities
- Ability to inspire and unite a team
- High work speed
- Ability to work in conditions of uncertainty
Professional Competencies:
- Marketing management experience of 5+ years
- Team leadership experience
- Experience working with multiple marketing areas simultaneously
- Deep understanding of digital marketing
- Understanding of content marketing and SMM
- Brand management experience
- Project management skills
- Ability to work with analytics and data
- Experience in forming marketing strategy
- Strong presentation and argumentation skills
WHAT WILL BE CONSIDERED A SUCCESS
In 12 months:
- All marketing channels operate within a unified logic and communication system
- A unified Tone of Voice is implemented and adhered to within the company
- A clear marketing strategy and roadmap are formed
- The effectiveness of marketing investments is increased
- Brand recognition is strengthened
- The marketing team works as a single system with clear areas of responsibility and KPIs
- Marketing becomes one of the key drivers of company growth
Apply for the vacancy, we look forward to hearing from you!
Skills: Marketing Strategy, Team Management, Digital Marketing, Digital Strategy, Branding, Budget Management, SMM Strategy, Analytics, Promotion
