Title: Marketing Director
Company: Tion, Air Purification Systems
Location: Moscow
Experience: Over 6 years
TION is a Russian technology company that creates smart solutions for a healthy and comfortable microclimate. We invented and developed the breezer – a compact device for supplying fresh, purified air into a home with closed windows. We are developing the breezer category, making innovations understandable and accessible, and shaping a new standard of air quality and attitude towards microclimate in Russia.
We are currently looking for a Marketing Director to take marketing under their management and make it more systematic: to help shape the strategic direction, ensure a unified approach to brand positioning, integrate marketing processes, and turn marketing into a business growth tool.
KEY ROLE:
This is not a task coordinator role. We need a person with creative thinking, capable of making strategic decisions and creating a working marketing system.
AREAS OF RESPONSIBILITY:
Marketing Strategy:
- Joint development of the company's marketing strategy
- Participation in the development of product and brand positioning
- Formation of marketing plans for the year, quarter, and month
- Transformation of strategy into specific initiatives, projects, and KPIs
- Search for new business growth opportunities
Brand and Communications:
- Implementation and development of the company's unified Tone of Voice
- Formation of unified communication principles
- Quality control of communications across all channels
- Brand management and perception
- Development of communication platforms for products and services
Management of Marketing Directions
Organization and coordination of work of all marketing functions:
Digital marketing / SMM / Content marketing / Offline marketing / Exhibitions and events / Design / Content production / Work with contractors and agencies
Team Management:
- Setting goals and tasks for employees
- Monitoring deadlines and quality of execution
- Development of team competencies
- Formation of an effective interaction system between functions
- Staff recruitment and adaptation
Analytics and Effectiveness:
- Formation of marketing KPIs
- Analysis of the effectiveness of channels and projects
- Marketing budget management
- Preparation of regular reports and proposals for improving results
- Data-driven decision making
WHAT WE CONSIDER A SUCCESSFUL CANDIDATE
Personal Qualities:
- High initiative
- Strong sense of responsibility for results
- Systemic thinking
- Creativity and broad outlook
- Entrepreneurial approach
- Ability to independently find solutions
- Leadership qualities
- Ability to inspire and unite the team
- High work speed
- Ability to work in conditions of uncertainty
Professional Competencies:
- Marketing management experience of 5+ years
- Team leadership experience
- Experience working with multiple marketing directions simultaneously
- Deep understanding of digital marketing
- Understanding of content marketing and SMM
- Brand management experience
- Project management skills
- Ability to work with analytics and data
- Experience in forming a marketing strategy
- Strong presentation and argumentation skills
WHAT WILL BE CONSIDERED A SUCCESS
In 12 months:
- All marketing channels operate within a unified logic and communication system
- A unified Tone of Voice is implemented and adhered to within the company
- A clear marketing strategy and roadmap have been formed
- The effectiveness of marketing investments has been increased
- Brand awareness has been strengthened
- The marketing team works as a cohesive system with clear areas of responsibility and KPIs
- Marketing becomes one of the key drivers of company growth
Apply for the vacancy, we look forward to meeting you!
