Remote Vacancy.
Innovative product manufacturer DEMIAND is looking for a Marketing Director
Key tasks:
Team and process management:
- Distribution of roles and responsibilities within the team
- Task setting, control of their execution, and implementation of a KPI-based motivation system
- Organization of interaction with other departments
- Project management to increase flexibility and speed of response to changes.
- Recruiting specialists for the department if necessary
Marketing activities control:
- Management of all promotion channels
- Launch and curation of advertising campaigns, participation in industry events
- Control of activities compliance with the overall strategy and brand standards
- Timely decision-making on adjusting or stopping initiatives when conditions or results change
Analytics, budgeting, and reporting:
- Planning, distribution, and control of the marketing budget
- Implementation of end-to-end analytics systems to assess the effectiveness of each channel
Calculation and monitoring of Key Performance Indicators (KPIs):
- Preparation of regular reports for management on KPI achievement and the impact of marketing on business results
- Decision-making on cost optimization and budget reallocation based on data
Candidate expectations:
- Experience as CMO for 3+ years
- Deep understanding of the marketing funnel, impact on P&L, ROMI, CAC, LTV
- Experience managing marketing department budgets and teams
- Strong negotiation skills and ability to work with media personalities
- Knowledge of digital and offline promotion tools, experience in building content factories
- System thinking and the ability to link marketing metrics to business growth
