Key tasks:

• Development and implementation of a comprehensive digital strategy for brand and product promotion.
• Management of advertising budget from 5 million and evaluation of channel effectiveness.
• Analysis of organic traffic and conducted campaigns through an end-to-end analytics system based on key indicators (CR, CPL, CPO, ROMI, DRP).
• Conversion improvement: sales funnel analysis, UX and website content enhancement.
• Market, competitor, and target audience analysis.
• Planning of marketing activities for the month/quarter/year.
• Management of a team of in-house specialists: task assignment, deadline and quality control (SEO specialist, copywriter, PPC specialist, SMM, programmers).
• Coordination of interaction with other departments (Design, IT, Sales Department).
• Analytics: setup and maintenance of systems (Yandex Metrika, AMO CRM, Roistat).
• Preparation of reports and presentations on key metrics: traffic, CPL, CPA, ROI.

Requirements:

• At least 3 years of experience as a marketer / marketing manager.
• Understanding of the full marketing cycle: analysis → strategy → implementation → analytics → optimization.
• Ability to build a strategy and lead a team.
• Understanding of the logic and principles of main internet marketing channels (contextual advertising, SEO, targeted advertising, email marketing, web analytics).
• Skills in creating technical specifications for designers, copywriters, SMM specialists.
• Understanding of UX/UI basics and the impact of design on conversion.
• Ability to plan and manage a marketing budget.
• Ability to work with media plans, KPIs, reports.

Conditions:

• Salary (to be discussed individually with the final candidate) + KPI;
• Work schedule 5/2 office or remote;
• A team that will support your ideas and help implement the boldest projects;
• Corporate discounts on Ergonova products;
• Career growth and the opportunity to build a new direction in the company.