Company:** Voishe
Location: Moscow
Salary: from 200,000 to 250,000 RUR
Experience: 3 to 6 years

For a significant period, we have been searching for a strong leader for the marketing department to join our team.

Our ideal candidate is a Senior-level specialist in digital and performance marketing, with team management skills for teams of 5+ people and experience managing advertising budgets of 2 million rubles or more.

You will develop our company's marketing, directly influence revenue from online channels, develop the marketing team, and omnichannel advertising campaigns with an average budget of 2 million to 5 million rubles.

Tasks to be implemented:

• Manage the marketing team: set and control KPIs for contractors and the internal team, manage efficiency, hire, train, and develop the team;
• Participate in the formation of an advertising budget from 2 million to 5 million, allocate it, perform media planning and control the execution of plans;
• Lead the launch and subsequent effectiveness of the updated website (UI/UX, conversion optimization, A/B testing, integrations);
• Evaluate the effectiveness of current traffic channels, optimize and scale the most successful combinations;
• Continuously test hypotheses with the goal of increasing ROMI and LTV, decreasing CAC, CPC, CPO, and increasing the efficiency of other marketing indicators;
• Formulate and implement a strategy for Retention Marketing;
• Develop new funnels and converters;
• Implement systematic and transparent analytics for marketing channels.

What you need for success in this position:

• Experience as Head of Marketing Department / CMO for at least 2 years is required;
• Experience in e-com, primarily in fashion / beauty / home niches;
• Experience managing advertising budgets of 2 million rubles or more;
• Have a sense of taste, exposure, and knowledge of UX/UI design fundamentals;
• Practical experience with paid traffic channels for at least 2 years;
• Successful cases of building influence marketing;
• Practical knowledge of creating creatives, conducting A/B tests on advertising platforms;
• Knowledge and confident experience with end-to-end analytics systems;
• Draw logical conclusions based on data analysis, understand the audience and be able to segment it, understand how funnels work and how converters function.

We offer:

• Total income level from 200,000 RUR to 250,000 RUR (salary + KPI), competitive income level depending on your competencies. Motivation depends on meeting the revenue plan for online channels;
• The opportunity to become part of an ambitious project: we have increased sales turnover by 20 times in 5 years, we have ambitious goals for this year and a strong desire to become one of the TOP Russian clothing brands;
• Professional development: we undergo training from the best market trainers such as German Gavrilov, Mikhail Grebenyuk, Daniil Kalinin, and many other professionals, and we also fully pay for courses and training for our employees;
• Inspiring work atmosphere: we have an open atmosphere and a strong, cohesive team that values ambitious ideas, a systematic approach, and a focus on results;
• Established onboarding and immersion process into company processes during the adaptation period;
• Remote or hybrid work format 5/2 (8-hour working day) with the option to visit our stylish office space in Moscow (Kurskaya metro station).

It will be a big advantage if you:

• Have worked in the Fashion niche or related areas (beauty, wellness, accessories, interior design and decor);
• Make all decisions based on end-to-end analytics, where you tracked all advertising combinations and ads from the first touch to the sale;
• Understand traffic acquisition in most advertising networks (Yandex.Direct, VKontakte, SEO)