Marketing Director for VOIS Skincare Brand
Remote vacancy.
VOIS skincare brand is looking for a Marketing Director.
They are not looking for a brand marketer. They are not interested in reach for reach's sake, pretty presentations, brand awareness, or “increasing loyalty” if it doesn't lead to revenue growth. They are looking for someone who views marketing as a money-generating system. If you cannot explain how a specific marketing action will impact sales – this vacancy is likely not for you.
Responsibilities:
You will be responsible for all commercial marketing of the company.
Reporting to you:
- Content Production
- Influencer Marketing Department (paid bloggers)
- Performance Marketing (targeted ads, ad buying, ad accounts)
The main goal of the department is to continuously increase company revenue. (Not the number of publications, not views, not ER, not subscribers. Specifically, money)
Functions:
- Manage the entire marketing funnel from ad impression to purchase
- Identify bottlenecks in the funnel and find solutions to eliminate them
- Make strategically important decisions
- Scale successful strategies
- Continuously test new hypotheses
- Analyze the effectiveness of each acquisition channel
- Build a system of metrics for decision-making
- Make decisions based on data, not intuition
- Explore new marketing channels for revenue generation
- Manage department heads
Suitable candidate:
- Understands marketing economics
- Knows how to count money
- Can break down any problem into numbers
- Has worked with sales-oriented content
- Understands the psychology of purchasing
- Can increase conversion at each stage of the funnel
- Knows how to scale profitable strategies
- Can manage several large departments simultaneously
- Is not afraid to make unpopular decisions for the sake of results
Unsuitable candidate:
- Talks about brand awareness more than profit
- Considers views the main metric
- Likes beautiful concepts more than numbers
- Cannot name the main metrics of a sales funnel
- Has never been responsible for company revenue
Big plus:
- Experience managing budgets of tens of millions of rubles
- Experience managing several marketing departments simultaneously
- Experience in e-commerce
- Experience working with a large volume of content
- Experience managing teams of 50+ people
