Remote Vacancy.
Premium beauty brand ANNA GALE is looking for a Head of Marketing to make marketing a measurable source of sales growth.
About the Company:
ANNA GALE is a premium beauty brand with an annual turnover of 300+ million ₽, operating in the market for over 10 years. We are present in Zolotoye Yabloko, L'Etoile, on WB, Ozon, and other channels. The company now needs a marketing manager who can integrate creativity, analytics, and sales into a single system.
Key Task:
Ensure a stable flow of qualified leads to meet sales targets through systematic and cost-effective marketing.
What We Offer:
- Total compensation (salary + KPI): 185,000 - 300,000+ ₽
- Remote work format and direct interaction with the brand founder
- Opportunity to test and implement your ideas, directly influencing company strategy
- No micromanagement
- Close-knit team (14 people, including 3 E-commerce managers under your direct supervision + prospects for career and team growth)
- Steadily growing company
- Corporate discount on premium cosmetics
- Considering both experienced managers and strong senior/lead marketers with growth potential
Responsibilities:
- Develop marketing strategy and a clear promotion plan
- Manage key channels: influence, SMM, performance, website, PR, partnerships
- Analyze efficiency: CAC, ROMI, CPL, conversions, lead cost
- Test growth hypotheses and quickly deactivate ineffective channels
- Synchronize marketing with sales regarding lead quality and plan fulfillment
- Manage the team, contractors, and production of marketing materials
- Synchronize with the sales department on lead quality and plan fulfillment
Candidate Expectations:
- Marketing experience of 3+ years
- Experience in e-commerce, beauty, FMCG, retail, or premium segments
- Understanding of lead generation, sales funnel, unit economics, and channel ROI
- Experience with influence / SMM / performance marketing
- Ability to calculate marketing effectiveness: ROMI, CAC, CPL, conversions
- Experience in building and managing a team or contractors
- Willingness to work not only with creative aspects but also with numbers
In your cover letter, please answer the following questions:
- How many years of management experience do you have in marketing?
- How many people have you managed?
- Do you have experience in developing a marketing strategy?
- Have you worked in the cosmetics / FMCG / beauty / fashion niche?
- What are your salary expectations?
