Company:** Russian Miele Club — a premium showroom and service center for Miele appliances in Moscow.
Responsibilities:
- Development and implementation of brand promotion strategy: SMM, PR, working with ambassadors and opinion leaders
- Management and development of company social media (content strategy, visual style, tone of voice, publication calendar)
- Organization and support of PR activities: media publications, collaborations, events, working with journalists and bloggers
- Management of advertising channels (contextual, targeted, performance tools) — independently and through agencies/contractors
- Planning and monitoring of lead and qualified lead plan execution, end-to-end analytics in collaboration with the sales department
- Analysis of the market, competitors, and the premium segment audience — forming growth hypotheses
- Testing new acquisition channels and formats
- Reporting to management: plan vs. actual for leads, budget, brand awareness
Candidate Profile:
- At least 1.5 years of experience in managing marketing/SMM/PR
- Proven experience with premium products/brands is mandatory — understanding the specifics of promotion in the premium segment and working with a demanding audience
- Confirmed SMM and PR case studies: growth in reach, brand awareness, high-quality publications, successful collaborations
- Understanding of performance metrics, experience in reducing CPL and/or increasing qualified lead volume
- Analytical mindset, proficiency in Excel/spreadsheets, excellent taste, sense of style, broad vision
Conditions:
- Format: hybrid (initially full-time in office, then hybrid), full-time 5/2
- Fixed salary 150,000 – 180,000 ₽ + bonus part, total net income upon KPI achievement 220,000 – 280,000 ₽
- Working with a premium brand, recognizable product, and loyal audience
