SOFIS — a group of companies. We produce decorative and skincare cosmetics.
We are inviting the "Head of SMM Department / Head of SMM" to join our team.
SOFIS means 15 years of stable successful work, 2 international BEAUTY brands in our portfolio: 7DAYS and B.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan) and 200 employees.
SOFIS means 40,000 points of sale: in Russia and 60 countries worldwide.
Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.
Who we are looking for:
A Head of SMM Department who not only knows how to create engaging content but also deeply understands how to correctly set up and optimize advertising campaigns on social media. You must be an expert in ad platforms such as: Meta Ads, TT Ads, YT Ads, VK Ads, TG Ads and others, and know exactly how to get the maximum results from advertising tools.
If you understand how ad platforms can be a key element of successful promotion and are ready to take responsibility for the results — we will be glad to see your application!
Your responsibilities will include:
- Building and developing the team (targeting specialists, content creators);
- Monitoring task completion and KPIs: subscriber growth, engagement, lead generation;
- Setting tasks for creatives, texts, visuals, stories, videos;
- Planning, launching, and analyzing advertising campaigns on Meta Ads, TT Ads, YT Ads, VK Ads, and TG Ads
- Implementing and monitoring work processes: content plan, deadlines, analytics;
- Reporting to the owner/marketing director
We expect:
- At least 3 years of management experience in SMM/targeting;
- Deep expertise in social media advertising, not just "posting on schedule";
- High-level experience with ad platforms (Meta Ads, TT Ads, YT Ads, VK Ads, TG Ads, and others);
- Understanding that successful social media promotion starts with correctly configured advertising campaigns and the ability to manage budgets;
- Building an advertising ECO-system (content, advertising, analytics);
It will be a plus:
- Experience in promoting brands in e-commerce;
- Ability to set up a department "from scratch";
- Skills in Reels/TikTok format, short videos;
- Experience in personal branding and working with experts.
We offer:
- Voluntary medical insurance (Ingosstrakh, Medsi);
- Ready resources: team, budgets, work processes;
- Opportunity to influence strategy and make decisions;
- A dynamic, ambitious project with growth potential;
- Flexible yet office-based schedule, results-oriented work;
- Transparent success metrics and bonuses for achieving goals;
- A creative and cozy office within walking distance of Dmitrovskaya metro station, "Flacon" Design Factory;
- We offer interesting work in a dynamically developing company, training, and opportunities for professional and material growth;
7 reasons to work at SOFIS:
- SOFIS — An International Group of Companies. We produce decorative and skincare cosmetics, combining an expert approach with a global mindset.
- SOFIS — With a strong foundation, we develop confidently and withstand any market and time challenges. Here, you can build a career in a stable company, free from unpredictability.
- SOFIS — Real Growth Opportunities — We don't just set ambitious tasks — we provide the resources and support for your professional and personal development. In our team, you can grow and reach new heights together with strong and experienced colleagues.
- SOFIS — Fair and Decent Compensation — Your work will be duly appreciated. At SOFIS, you can earn a decent living and build financial independence, motivating you to move even further.
- SOFIS — A Product You Can Trust — We don't just create cosmetics — we create products that truly improve people's lives. Working here means participating in the creation of beauty and health that millions trust.
- SOFIS — A Team That Values You. At SOFIS, we are people of action, energy, and creativity. We support each other and value everyone's contribution because we believe: together we are stronger.
- SOFIS — A Culture of Openness and Support — Corporate spirit is not just empty words. It's daily mutual understanding, honesty, and support that help you unlock your potential and be yourself.
- SOFIS — Honesty and Transparency — We build relationships based on trust and open dialogue. Here, every voice is heard, and decisions are made transparently and fairly.
