Targeted Advertising Specialist (Social Media)

SOFIS - a group of companies. We produce decorative and skincare cosmetics.

We invite a "Targeted Advertising Specialist" to our team.

SOFIS is 15 years of stable successful work, 2 international BEAUTY brands in its portfolio: 7DAYS and B.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan) and 200 employees.

SOFIS has 40,000 points of sale: in Russia and 60 countries worldwide.

Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major international marketplaces: Amazon, WB, OZON.

WHO WE NEED:

We are looking for an experienced performance marketer for the B.COLOUR PROFESSIONAL and 7DAYS beauty team. We need a performance marketer who is responsible not for setting up ads, but for RESULTS: leads, sales, budget efficiency, and growth of digital channels. They should not just click buttons, but UNDERSTAND THE PRODUCT, audience, funnel, creatives, and results, and know how to turn beauty content into sales. If you know how to launch ads, test hypotheses, work with budgets, analyze data, and find the connection "creative + audience + offer" - write to us in direct messages. Beauty brands. International market. Many products. Many opportunities.

WHAT NEEDS TO BE DONE:

Launch and optimize advertising campaigns in Meta Ads, TikTok Ads, VK Ads, Telegram Ads, and other advertising platforms. Test audiences, creatives, offers, landing pages, and hypotheses. Work with beauty products, e-commerce, marketplaces, and digital funnels. Analyze CTR, CPC, CPM, CPA, ROAS, conversions, and advertising budget efficiency. Find working combinations of "creative + audience + product + offer". Reduce the cost per lead/sale and scale effective campaigns. Assign tasks for creatives: what videos, banners, hooks, and USPs are needed for advertising. Prepare clear reports: what has been launched, what has worked, what is being turned off, and what is being scaled.

A person is in the wrong position if they: Simply "launch ads" but are not responsible for results: leads, sales, CPA, ROAS, and budget efficiency. Do not analyze data: CTR, CPC, CPM, CPA, conversions, purchase cost, and return on investment. Do not test hypotheses, audiences, creatives, offers, and landing pages. Cannot explain why a campaign worked or why the budget was wasted. Do not assign tasks for new creatives and do not understand what videos, banners, hooks, and USPs are needed for advertising. Do not suggest what to turn off, what to scale, and what to test next. Works only according to instructions and waits to be told which audience, budget, and creative to launch. Does not maintain clear reporting: what was launched, what were the results, what conclusions, what are the next steps. Does not understand the beauty product, target audience, and customer journey from creative to purchase. Does not follow trends in performance marketing, TikTok Ads, Meta Ads, VK Ads, e-commerce, and marketplaces.

We offer:

• Official employment according to the Labor Code of the Russian Federation, official salary;
• Voluntary medical insurance (Alfa-Insurance);
• Flexible start of the working day from 9:00 to 18:00 / from 10:00 to 19:00
• Creative and cozy office within walking distance of m. Dmitrovskaya, Design Factory "Flacon";
• We offer interesting work in a dynamically developing company, training, and opportunities for professional and financial growth.

7 reasons to work at SOFIS:

1. SOFIS — International group of companies. We produce decorative and skincare cosmetics, combining an expert approach with a global mindset.
2. SOFIS — With a strong foundation that develops confidently and withstands any market and time challenges.
3. SOFIS — Real growth opportunities - We don't just set ambitious goals — we provide resources and support for your professional and personal development.
4. SOFIS — Fair and decent pay - Your work will be valued appropriately.
5. SOFIS — A product you can trust - We don't just create cosmetics — we create products that truly improve people's lives.
6. SOFIS — A team where you are valued - At SOFIS, we value people of action, energy, and creativity.
7. SOFIS — A culture of openness and support - Corporate spirit is not empty words.