Targeted Advertising Specialist (Social Media)

SOFIS - a group of companies. We produce decorative and skincare cosmetics.

We are looking for a "Targeted Advertising Specialist" to join our team.

SOFIS – is 15 years of stable successful work, 2 international BEAUTY brands in the portfolio 7DAYS and B.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan) and 200 employees.

SOFIS - is 40,000 points of sale: in Russia and 60 countries worldwide.

Our clients: Zolotoye Yabloko, Podruzhka, L’Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.

WHO WE NEED:

We are looking for an experienced performance marketer for the B.COLOUR PROFESSIONAL and 7DAYS beauty team. We need a performance marketer who is responsible not for setting up ads, but for RESULTS: leads, sales, budget efficiency, and digital channel growth. They should not just click buttons, but UNDERSTAND THE PRODUCT, audience, funnel, creatives, and results, and know how to turn beauty content into sales. If you know how to launch ads, test hypotheses, work with budgets, analyze numbers, and find the connection between “creative + audience + offer” - write to us in direct messages. Beauty brands. International market. Many products. Many opportunities.

WHAT NEEDS TO BE DONE:

Launch and optimize advertising campaigns in Meta Ads, TikTok Ads, VK Ads, Telegram Ads, and other advertising platforms. Test audiences, creatives, offers, landing pages, and hypotheses. Work with beauty products, e-commerce, marketplaces, and digital funnels. Analyze CTR, CPC, CPM, CPA, ROAS, conversions, and advertising budget efficiency. Find working combinations of “creative + audience + product + offer”. Reduce cost per lead/sale and scale effective campaigns. Assign tasks for creatives: what videos, banners, hooks, and unique selling propositions (USPs) are needed for advertising. Prepare clear reports: what was launched, what worked, what is being turned off, and what is being scaled. Write "TARGET" in your cover letter.

A person is in the wrong role if they: Merely "launch ads" but are not responsible for results: leads, sales, CPA, ROAS, and budget efficiency. Do not analyze numbers: CTR, CPC, CPM, CPA, conversions, cost per purchase, and return on investment. Do not test hypotheses, audiences, creatives, offers, and landing pages. Cannot explain why a campaign worked or why the budget was wasted. Do not assign tasks for new creatives and do not understand what videos, banners, hooks, and USPs are needed for advertising. Do not suggest what to turn off, what to scale, and what to test next. Work only according to instructions and wait to be told which audience, budget, and creative to launch. Do not maintain clear reporting: what was launched, what the results were, what conclusions were drawn, what the next steps are. Do not understand the beauty product, target audience, and customer journey from creative to purchase. Do not follow trends in performance marketing, TikTok Ads, Meta Ads, VK Ads, e-commerce, and marketplaces.

We offer:

Employment according to the Labor Code of the Russian Federation, official salary;

Voluntary medical insurance (Alfa-Insurance);

Flexible start to the workday from 9:00 to 18:00 / from 10:00 to 19:00;

Creative and cozy office within walking distance of m. Dmitrovskaya, Design Factory "Flacon";

We offer interesting work in a dynamically developing company, training, and opportunities for professional and material growth.

7 reasons to work at SOFIS:

SOFIS — An International Group of Companies. We produce decorative and skincare cosmetics, combining an expert approach with global thinking.

SOFIS— With a strong foundation, confidently developing and withstanding any market and time challenges. Here you build your career in a stable company, without fear of unpredictability.

SOFIS— Real growth opportunities - We don't just set ambitious goals — we provide resources and support for your professional and personal development. In our team, you can grow and reach new heights together with strong and experienced colleagues.

SOFIS— Fair and decent pay - Your work will be valued accordingly. At SOFIS, you can earn a decent living and build financial independence, gaining motivation to move even further.

SOFIS— A product you can trust - We don't just create cosmetics — we create products that truly improve people's lives. Working here means participating in the creation of beauty and health that millions trust.

SOFIS— A team where you are valued - At SOFIS, we are people of action, energy, and creativity. We support each other and value everyone's contribution because we believe: together we are stronger.

SOFIS— A culture of openness and support - Corporate spirit is not empty words. It's daily mutual understanding, honesty, and support that help you unlock your potential and be yourself.

SOFIS— Honesty and transparency - We build relationships on trust and open dialogue. Here, every voice is heard, and decisions are made transparently and fairly.