Marketing Department Head (SMM and Influencer Collaboration)

📍Russian Brand of Professional Equipment and Cosmetics for the Nail Industry

Key Responsibilities: • Development and implementation of SMM and influencer strategy; • Team management (4 people) and contractor management; • Launch and control of advertising campaigns (Yandex Direct, VK Ads, Telegram Ads); • Collaboration with bloggers and opinion leaders; • Analysis of marketing metrics (reach, ER, leads, CPL, revenue); • Building end-to-end analytics and controlling unit economics; • Synchronization of marketing and sales departments; • Hypothesis generation and identification of growth opportunities.

Candidate Requirements: • Experience in digital marketing (SMM, influencer, performance) from 3–5 years; • Team management experience from 1–2 years (3–8 people); • Work experience in e-commerce / FMCG / beauty or related niches; • Experience working with bloggers / influencer marketing; • Experience working with limited budget and resources; • Skills in developing SMM strategy and working with KPIs; • Understanding of paid traffic (Yandex, VK, Telegram Ads); • Experience with analytics (Yandex Metrika / GA4, unit economics); • Skills in creating technical specifications and basic understanding of content; • Confident use of AI tools (ChatGPT and similar); • Experience with CRM (Bitrix24 or equivalent); • Proficient in Excel / Google Sheets.

Will be an advantage: • Experience in the beauty / nail industry; • Experience with Russian advertising platforms; • Experience in implementing AI into team marketing processes; • Experience working in companies with revenue of 500 million – 1.5 billion ₽.

Conditions: • Income: 200,000 – 300,000 ₽ net (fixed + KPI); • Remote work format; • Schedule 5/2 (flexibility possible); • Direct reporting to the owner; • Opportunity to influence business strategy and growth;