Company:** Pirogi №1 Location: Moscow Salary: from 180000 RUR Experience: From 3 to 6 years

"Pirogi number one" is a bakery and delivery service of Ossetian pies in Moscow, with over 11 years on the market. We have a team of 100 people, our own production and logistics, as well as a sales department. The main customer touchpoints are the website, our own mobile applications for iOS and Android, aggregators, and geo-services; our rating on Yandex.Maps is 5.0.

The catalog includes over 35 pies (traditional, signature, sweet), khychins, ready-made sets for offices and events, snacks, desserts, and drinks.

A separate direction is B2B (offices, events, corporate orders, partnerships); it is in its early stages and is one of the key growth points.

We are looking for a Head of Marketing who will take over the management of the entire marketing system: maintain the stability of current performance channels, organize analytics, strengthen CRM and visual communication, support the development of the B2B direction, and help the company transition from a collection of channels to a cohesive marketing system.

We will definitely work well together if:

• You can explain complex things in simple terms
• You share the value of teamwork
• You know how to work for results and strive for development

What is important:

• Experience in the food delivery industry, foodtech, or e-com with a focus on Moscow;
• Proven experience in managing performance marketing with budgets of 3 million ₽/month and DRP control;
• Experience with CRM marketing (Mindbox or similar), end-to-end analytics (Roistat, Calltouch), and product funnels for websites and mobile applications;
• Experience in developing the B2B direction (corporate sales, events, office orders) - as an advantage.

Tasks:

• Maintain planned indicators for traffic, expenses, revenue, and profit in the first 3 months, without allowing a decline in current channels;
• Manage performance channels: contextual advertising, CPA, SEO, aggregators, geo-services, bank cashback - with a focus on maintaining a DRP of 8-9% and finding growth points with declining contextual advertising;
• Strengthen CRM marketing in Mindbox: mailings, push notifications, loyalty program, retention metrics, and LTV;
• Strengthen and scale the B2B direction;
• Test new channels and formats: SMM, influencer marketing, media advertising, VK;
• Enhance visual communication and brand consistency across all touchpoints;
• Work with the product function on website and application conversion: cart, abandoned orders, user scenarios;
• Identify growth opportunities in seasonality and production load during the off-season;
• Manage the team (assistant manager, web designer) and a pool of contractors.
• Develop a related project from the creators of Pirogi№1 - Kanape E2E4

Conditions:

• Salary from 180,000₽; the final offer will be made at the final meeting
• Hybrid in Moscow, m. Taganskaya;
• Reporting directly to the company owners.
• Employment according to the Labor Code of the Russian Federation
• 50% discount on products
• 50% compensation for any training
• Opportunity to participate in the bonus system for key employees after the probation period