For a long time, we have been looking for a strong marketing leader to join our team.

Our ideal candidate is a Senior-level specialist in digital and performance marketing, with team management skills for teams of 5 or more and experience with advertising budgets from 2 million rubles.

You will develop our company's marketing, directly influence revenue from online channels, develop the marketing team, and omnichannel advertising campaigns with an average budget from 2 million to 5 million rubles.

Tasks to be implemented:

• Manage the marketing team: setting and controlling KPI for contractors and the internal team, managing efficiency, hiring, training, and developing the team;
• Participate in the formation of an advertising budget from 2 million to 5 million, allocate it, perform media planning and control the execution of plans;
• Lead the launch and subsequent effectiveness of the updated website (UI/UX, conversion optimization, A/B testing, integrations);
• Evaluate the effectiveness of current traffic channels, optimize and scale the most successful combinations;
• Continuously test hypotheses to increase ROMI and LTV, reduce CAC, CPC, CPO, and improve the efficiency of other marketing indicators;
• Formulate and implement a Retention Marketing strategy;
• Develop new funnels and converters;
• Implement systematic and transparent analytics for marketing channels.

What is needed for success in this position:

• At least 2 years of experience as Head of Marketing Department / CMO is mandatory;
• Experience in e-commerce, primarily in the fashion / beauty / home niches;
• Experience with advertising budgets from 2 million rubles;
• Have a sense of taste, a good eye, and knowledge of UX/UI design principles;
• Practical experience with paid traffic channels for at least 2 years;
• Successful case studies in building influence marketing;
• Practical knowledge of creating creatives, conducting A/B tests on advertising platforms;
• Knowledge and confident experience with end-to-end analytics systems;
• Draw logical conclusions based on data analysis, understand the audience and be able to segment it, understand how funnels work and how converters function.

We offer:

• Total income level from 250,000 to 350,000 rubles (base salary + KPI), competitive income level depending on your competencies. Motivation depends on the revenue plan achievement from online channels;
• Opportunity to become part of an ambitious project: we have grown our sales turnover 20 times in 5 years, we have ambitious goals for this year and a strong desire to enter the TOP of the best Russian clothing brands;
• Professional development: we undergo training from the best market trainers, such as German Gavrilov, Mikhail Grebenyuk, Daniil Kalinin, and many other professionals, and we also fully pay for courses and training for our employees;
• Inspiring work atmosphere: we have an open atmosphere and a strong, cohesive team that values ambitious ideas, systematicity, and a results-oriented approach;
• Well-established onboarding and immersion process into company processes during the adaptation period;
• Remote or hybrid work format 5/2 (8-hour working day) with the possibility of visiting our stylish office space in Moscow (Kurskaya metro station).

It will be a big advantage if you:

• Have worked in the Fashion niche or related areas (beauty, wellness, accessories, interior and decor);
• Make all decisions based on end-to-end analytics, where you tracked all advertising combinations and ads from the first touchpoint to the sale;
• Understand traffic acquisition in most advertising networks (Yandex.Direct, VKontakte, SEO);