We are a rapidly growing fashion brand UTYANULO, currently scaling up. We are building marketing almost from scratch and looking for someone to own this function.
This is not an executor role where you launch ads based on a ready brief. This is an opportunity to build the company's marketing system, directly influence sales, and eventually grow into the CMO position.
What you will be doing:
Main task:
- Build marketing as a system that generates sales and scales.
Key tasks:
- Analysis of competitors, consumer behavior, and market trends, generation and implementation of marketing hypotheses.
- Development and execution of the brand's marketing and communication strategy.
- Building a system for customer acquisition, retention, and re-engagement.
- Development of our own e-commerce: forming hypotheses to increase website conversion, setting technical requirements for improvements, launching new mechanics (loyalty programs, pop-ups, email and CRM communications, special offers, customer database collection, etc.).
- Building and optimizing the sales funnel through the website, CRM, and social media.
- Managing existing and searching, testing, and scaling new customer acquisition channels and marketing tools.
- Searching, launching, and developing partnership programs, collaborations, ambassador projects, and other marketing initiatives aimed at increasing brand awareness, trust, and sales.
- Optimizing marketing channels by KPIs: revenue, leads, ROMI, CAC, LTV, conversion.
- Control and allocation of the marketing budget (from 3 million rubles).
- Management of the marketing team and contractors: setting tasks, monitoring deadlines, quality of execution, and KPI achievement.
- Preparation of reports and presentation of results to management.
What we expect from the candidate:
We are looking for someone who can not only build a strategy but also bring it to fruition.
It would be great if you have:
- experience in fashion (priority), beauty, or lifestyle projects;
- experience in e-commerce development;
- understanding of performance marketing;
- experience managing contractors;
- experience increasing sales through the website;
- experience launching marketing hypotheses;
- understanding of unit economics, ROI, ROMI, CAC, LTV;
- ability to work with analytics and make data-driven decisions.
What will be an advantage:
- experience working with marketplaces;
- experience scaling brands;
- experience building a marketing function from scratch;
- successful cases of sales growth through our own website.
What we offer:
- income 180,000–250,000 ₽ (fixed, discussed based on experience);
- further income growth through KPIs;
- remote work format;
- 5/2 schedule from 9:00 to 18:00;
- employment through sole proprietorship or self-employment;
- opportunities for training at the company's expense;
- gifts for holidays and birthdays;
- real prospect of growing to CMO as the company scales.
