Head of Marketing at Joom

Joom is an international group of companies in the e-commerce sphere, developing one of the largest cross-border marketplaces. We help millions of users buy quality goods at fair prices, and help sellers and manufacturers develop their international businesses.

Today, Joom's catalog features millions of products from sellers in China, Japan, Korea, Turkey, India, and Singapore. The team is based in Russia, Armenia, and China.

We are looking for a Head of Marketing to take charge of Joom's marketing initiatives. You will need to find new growth strategies, formulate and test ambitious hypotheses, and build new processes for the team in close partnership with the business CEO. The key area of responsibility is contribution profit and the effectiveness of marketing investments.

Responsibilities

• Manage the company's marketing department in the Russian market: budgets and work with agencies
• Be responsible for the contribution profit metric, make decisions based on ROI and ROMI
• Develop the performance marketing area, search for and test new revenue growth sources
• Oversee budgets and the effectiveness of work with advertising agencies (~10 agencies)
• Participate in general management of the business, build the marketing strategy

Requirements

• Experience managing a marketing team and marketing budgets
• Confident in analytics, understanding of ROI, ROMI, contribution profit, and other business metrics
• Experience in performance marketing with a focus on search and targeted advertising
• Developed understanding of general business management principles beyond the marketing function
• English level from B1

Will be a plus

• Experience in e-commerce

We offer

• Transparency and Stability: fixed salary, performance-based bonuses, and work in an accredited IT company
• Office-first: flexible schedule with the option to work remotely for 52 days a year and meal compensation in the office
• Employee care: medical insurance (including dentistry) for employees and their children, 100% sick pay
• AI-first approach: licenses and access to a large number of AI tools
• Growth and Development: opportunities for career growth, training, and rotation between company teams, knowledge-sharing workshops, English and Portuguese courses
• International team: work with colleagues from Armenia and China, annual team building, and a supportive corporate culture

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