Marketing Director CMO for VOIS skincare brand

We are not looking for a brand marketer.

We are not interested in reach for the sake of reach, pretty presentations, brand awareness, or "increasing loyalty" if it doesn't lead to revenue growth.

We are looking for someone who perceives marketing as a money-generating system.

If you cannot explain how a specific marketing action will affect sales – this vacancy is likely not for you.

What will you be doing?

• You will be responsible for all commercial marketing of the company.

Reporting to you:

• content factory
• influence marketing department (paid bloggers)
• performance marketing (targeting, ad purchasing, ad accounts)

The main goal of the department is to continuously increase company revenue. (Not the number of publications, not views, not ER, not subscribers. Specifically money).

Functions

• manage the entire marketing funnel from ad display to purchase
• identify bottlenecks in the funnel and find solutions to eliminate them
• make strategically important decisions
• scale working strategies
• constantly test new hypotheses
• analyze the effectiveness of each acquisition channel
• build a system of metrics for decision-making
• make decisions based on numbers, not feelings
• search for new marketing channels to generate revenue
• manage heads of departments

We are looking for someone who

• understands marketing economics
• knows how to count money
• can break down any problem into numbers
• has worked with sales-generating content
• understands consumer psychology
• knows how to increase conversion at each stage of the funnel
• knows how to scale profitable strategies
• can manage several large departments simultaneously
• is not afraid to make unpopular decisions for the sake of results

We will NOT consider someone if they:

• talk about brand awareness more than profit
• consider views as the main metric
• prefer beautiful concepts over numbers
• cannot name the main metrics of a sales funnel
• have never been responsible for company revenue

Will be a big plus:

• experience managing budgets from tens of millions of rubles
• experience managing several marketing departments simultaneously
• experience in e-commerce
• experience working with a large volume of content
• experience managing teams of 50+ people