Marketing Director / CMO

OFFPRICE is an outlet chain featuring over 2000 brands. Our goal is to transform the clothing market. We want to give customers the opportunity to express themselves through their personal style. We support a conscious approach to choosing clothes.

The name OFFPRICE literally translates to: "OUTSIDE OF PRICES." It's intriguing: at first glance it seems about discounts, but in reality, it's about a deeper idea. A person's style is "outside of prices," it doesn't depend on the cost of an item, but rather on self-knowledge, understanding the contexts in which clothing is used, knowledge of style, and the ability to combine items.

YOU WILL PLAY A KEY ROLE IN THE TEAM:

• Marketing Strategy: develop and defend a holistic strategy for 2026.
• Brand and Positioning: operationalize the ready-made brand platform — Tone of Voice, communication standards, content plan, brand basket, ambassadors, Brand Health Tracking.
• Loyalty Program: increase average check, repeat purchase rate, and share of priority segment; CRM marketing, segmentation, bonus architecture.
• Offline Conversion: measure baseline funnel in shopping malls, window displays as a traffic tool, instore communication, sales staff training.
• Performance and Paid Traffic: GO / NO-GO decisions on external traffic, CAC calculation by channel, unit economics.
• Channels and Cannibalization: analyze cannibalization between channels (offline / e-com / marketplaces) from the perspective of positioning and communication.
• Content and Production: unified content plan, photo/video production, SMM operations, blog.
• Customer Knowledge and Community: build a customer knowledge platform — regular research, focus groups, qual+quant.
• Marketing Analytics: implement LTV tracking, unit economics by channel, regular NPS, A/B testing.

TO BE SUCCESSFUL IN THIS ROLE, IT IS IMPORTANT TO HAVE:

• At least 3 years of experience as a Marketing Director or Top Marketing Manager (preferably FMCG, Retail, beauty, telecom);
• Experience working with large assortment matrices and fast product turnover.
• Experience in building a marketing strategy and working with a brand at the platform level (positioning, ToV, brand metrics).
• Experience in building a customer knowledge platform — research, focus groups, qual+quant - must have.
• Experience in community building and UGC marketing — working with customer communities, micro-influencers, curatorial formats (Telegram, VK, Dzen).
• Experience in forming a loyalty program.

WE OFFER YOU:

• Employment in accordance with current legislation.
• Fully official salary.
• Opportunities for career and professional development.
• Office located one minute from Technopark metro station.
• Option for flexible working hours (start and end times, etc.).
• Discounts from bestbenefits partners.
• Refer-a-friend bonus up to 15,000 rubles.
• Corporate discount of 20%.

WHAT STAGES AWAIT YOU:

• We will contact you to schedule a convenient interview time.
• At the interview with HR, we will discuss your goals and experience.
• At the interview with the hiring manager, we will discuss tasks and priorities and explain how the work process is organized.
• We will prepare and present an offer.