ЛЭТУАЛЬ is inviting a Deputy Marketing Director - a strong MarCom leader (operational, digital, hands-on). The main focus of the role is marketing communications: creativity, communication strategy, design, and media placement.
Responsibilities:
- Marketing communications as a priority area of responsibility: developing brand communication strategy, creating creative concepts, managing visual style and design solutions, quality control of materials.
- Full 360° responsibility for marketing communications, reach, and branding.
- Media planning and placement; ensuring the effectiveness of media campaigns and optimizing media investments.
- PR and reputation management: preparing press materials, interacting with the media, crisis communications.
- Participation and management of rebranding or network repositioning projects; developing communication rollouts and implementing a new visual language.
- Development and launch of tactical promotions, content plans, and creative solutions independently (creating briefs, design control, if necessary – preparing materials independently).
- Analytics of channel effectiveness, tracking setup, A/B tests.
- Operational management of contractors and agencies (creative agencies, media buying, production), control of execution and budgets.
- Quick adaptation and on-the-spot problem solving — from setting up advertising campaigns to prompt content adjustments.
Requirements:
- Deep experience in marketing communications: creative development, communication strategy, design management, and media placement.
- Experience in retail.
- Proven experience in participating/managing rebranding or network repositioning.
- Strong practical experience in media channel planning.
- Hands-on approach: you launch campaigns yourself, set up advertising and analytics, are ready to take on operational tasks, not just lead the team.
- Ability to effectively allocate resources and achieve high results with any level of investment: channel optimization, contractor negotiations, creative cost-efficient solutions.
- Strong communication skills, experience managing contractors and cross-functional teams.
- Readiness for an office work format (Moscow, Nakhimovsky Prospekt metro station).
We offer:
- Income level — fixed and bonus part, flexibly discussed depending on the candidate's experience and results.
- Full compliance with the Labor Code of the Russian Federation.
- Full office format (hybrid and remote work are not provided).
Will be an advantage:
- Ability to independently prepare creatives/briefs and launch them into production.
- Experience in achieving key KPIs with optimized budgets.
