The OFFPRICE outlet chain is looking for a Marketing Director.
Responsibilities:
- Development and approval of a comprehensive marketing strategy for 2026;
- Operationalization of a ready-made brand platform: Tone of Voice, communication standards, content plan, brand basket, ambassadors, Brand Health Tracking;
- Development of a loyalty program: growth of average check, repeat purchase rate and share of the priority segment, CRM marketing, segmentation, bonus architecture;
- Improving offline conversion: measuring the baseline funnel in shopping malls, developing displays as a tool for attracting traffic, instore communication, training sales staff;
- Development of performance marketing and paid traffic: making GO / NO-GO decisions on external traffic, calculating CAC by channels, analyzing unit economics;
- Analysis of cannibalization between channels (offline / e-com / marketplaces) from the perspective of positioning and communication;
- Development of a unified content plan, organization of photo and video production, SMM management, blog development;
- Development of a customer knowledge platform: conducting regular research, focus groups, qualitative and quantitative studies;
- Development of marketing analytics: implementation of LTV tracking, analysis of unit economics by channels, regular NPS evaluation, A/B testing.
Requirements:
- At least three years of experience as a Marketing Director or top marketing manager (preferably in FMCG, retail, beauty, or telecom sectors);
- Experience with large product assortments and high inventory turnover;
- Experience in developing a marketing strategy and brand development at the platform level (positioning, Tone of Voice, brand metrics);
- Experience in building a customer knowledge platform: conducting research, focus groups, qualitative and quantitative studies — mandatory;
- Experience in developing communities and UGC marketing: working with customer communities, micro-influencers, curatorial formats in Telegram, VK, and Zen;
- Experience in forming a loyalty program.
Conditions:
- Salary is discussed individually with the successful candidate;
- Employment in accordance with the Labor Code of the Russian Federation;
- Opportunities for career and professional development;
- Office in Moscow, one minute from the "Tekhnopark" metro station;
- Opportunity to build a flexible work schedule (start and end times of the workday);
- Mental health care: opportunity to receive psychological support in the office;
- Discounts from BestBenefits partners;
- "Refer a Friend" bonus up to 15,000 rubles;
- Corporate discount of 20%.
