Title: Marketing Director / CMO Company: OFFPRICE Location: Moscow Experience: 3 to 6 years

OFFPRICE is an outlet chain featuring over 2000 brands. Our goal is to transform the clothing market. We want to give customers the opportunity to express themselves through personal style. We support a conscious approach to choosing clothes.

The name OFFPRICE literally translates to "OUT OF PRICE". It's an intrigue: at first glance it's about discounts, but in reality, it's about a deeper thought. A person's style is "out of price", it doesn't depend on the cost of an item, but is in the realm of self-discovery, understanding the contexts in which clothes are used, knowledge of style, and the ability to combine items.

YOU PLAY AN IMPORTANT ROLE IN THE TEAM:

• Marketing Strategy: develop and defend a holistic strategy for 2026.
• Brand and Positioning: operationalize the ready-made brand platform — Tone of Voice, communication standards, content plan, brand basket, ambassadors, Brand Health Tracking.
• Loyalty Program: growth of average check, repeat purchase rate, and share of the priority segment; CRM marketing, segmentation, bonus architecture.
• Offline Conversion: measure baseline funnel in shopping malls, shop windows as a traffic tool, instore communication, sales associate training.
• Performance and Paid Traffic: GO / NO-GO decisions on external traffic, CAC calculation by channels, unit economics.
• Channels and Cannibalization: analysis of cannibalization between channels (offline / e-com / marketplaces) from the perspective of positioning and communication.
• Content and Production: unified content plan, photo/video production, SMM operations, blog.
• Customer Knowledge and Community: build a customer knowledge platform — regular research, focus groups, qual+quant.
• Marketing Analytics: implement LTV tracking, unit economics by channels, regular NPS, A/B testing.

TO BE SUCCESSFUL IN THIS ROLE, IT IS IMPORTANT:

• At least 3 years of experience as a Marketing Director or Top Marketing Manager (preferably FMCG, Retail, beauty, telecom).
• Experience working with large assortment matrices and fast inventory turnover.
• Experience in building marketing strategy and working with a brand at the platform level (positioning, ToV, brand metrics).
• Experience in building a customer knowledge platform — research, focus groups, qual+quant - must.
• Experience in community building and UGC marketing — working with customer communities, micro-influencers, curatorial formats (Telegram, VK, Dzen).
• Experience in forming a loyalty program.

WE OFFER YOU:

• Employment in accordance with current legislation.
• Fully official salary.
• Opportunities for career and professional development.
• Office located a minute from Technopark metro station.
• Opportunity to build a flexible work schedule (start and end of the workday, etc.).
• Discounts from bestbenefits partners.
• "Refer a Friend" bonus up to 15,000 rubles.
• Corporate discount of 20%.

WHAT STAGES TO EXPECT:

• We will contact you to schedule a convenient time for an interview.
• During the HR interview, we will discuss your goals and experience.
• During the hiring manager interview, we will discuss tasks and priorities and explain how the work process is organized.
• We will prepare and present an offer.

Skills: Project Management, Marketing Strategy, Strategic Planning, Development Strategy, Team Management, Sales Management, Analytical Thinking, Marketing Planning