Who we are:

Gridem LLC is a Russian beauty products manufacturer.

Since 2011, we have been creating and developing our own beauty and health brands: BISOU, monolove, ORIATIQUE. Monthly sales volume exceeds 1 million units, with federal distribution and presence on all key marketplaces. In 2024–2025, we are ranked #1 among fast-growing brands by Zolotoye Yabloko and TOP-10 on Wildberries in the body care category.

What you will do:

Brand and Product Strategy

• Development of a comprehensive brand strategy for each brand in the portfolio (BISOU, monolove, ORIATIQUE): positioning, value proposition, portfolio architecture.
• Formation and optimization of the assortment matrix — determining the role and effectiveness of each SKU within the portfolio, initiating the launch of new items or discontinuation of ineffective ones.
• Development of pricing architecture: pricing, monitoring competitor shelf prices, managing price segments considering sales channels.

New Product Development (NPD) and Innovation Strategy

• Management of the full cycle of new product launches: from concept and R&D briefing to market launch.
• Identification of priority areas for innovation based on beauty market trends, consumer insights, and competitive analysis.
• Development of Unique Selling Propositions (USPs), naming, packaging design, and marketing materials for new products.

Sales Channel Development Strategy (Omnichannel)

• In collaboration with the commercial department, development of a strategy for the development of offline and online channels: marketplaces, federal retail chains, distribution.
• Adaptation of communications and trade offers to the specifics of each channel: from product cards on marketplaces to POS materials and merchandising in offline retail.
• Deep understanding of offline channel specifics — building effective interaction with retailers and distributors to maximize sell-out.

Trade Marketing

• Development and implementation of a trade marketing strategy: promotional activities, special offers, loyalty programs for key partners.
• Management of merchandising materials and campaigns aimed at stimulating sales at points of contact.

Brand P&L and Economics

• Full responsibility for the brand portfolio P&L: budgeting, expense control, revenue and profit forecasting.
• Prioritization of marketing investments — allocation of budget across channels considering effectiveness (ROMI, CAC, LTV) and strategic goals.
• Monthly analysis of sales, market share, competitor monitoring, formation of action plans based on data.
• Management of product cost price and margin in collaboration with production and procurement.

Brand Team Management

• Direct leadership and development of the product managers and brand managers team (for each brand): setting goals, decomposing strategy into tasks, KPI control, training, and motivation.
• Building effective cross-functional interaction with sales, product, production, and procurement departments.

What we expect from the candidate:

• Work Experience: from 5 years in marketing/brand management in FMCG (Beauty), including at least 2 years in a managerial position with direct reports of brand or product managers.
• Commercial Result: proven experience in brand scaling, where the candidate was responsible not only for marketing communications but also for the brand's commercial result (revenue and profit growth).
• Chemical Education — is welcomed as an advantage, as it adds depth to product understanding in the beauty industry.
• Analytics and Economics: deep understanding of brand P&L, pricing, assortment management. Confident command of metrics (ROMI, CAC, LTV, CPO, AOV). Ability to make data-driven decisions, not just "run promotions".
• Omnichannel: mandatory knowledge of working with marketplaces and deep understanding of offline channels. Experience in developing offline trade marketing programs.
• Personal Qualities: systematic thinking, proactivity, profit orientation. Desire to delve into all aspects of the business and analyze data.
• Skills: proficiency in Excel (pivot tables, financial models), experience with analytical tools (internal data, marketplace data).

What we offer:

• Competitive salary.
• Official employment according to the Labor Code of the Russian Federation.
• Modern office within walking distance from the metro.
• Voluntary medical insurance (DMS) after the probation period.
• Discounts on company products.
• Training and professional development.
• Friendly atmosphere in a stable, dynamically developing company.
• Opportunities for professional and career growth in a stable and dynamically developing company.