Electronics accessories retailer iCover is looking for a Brand Director.

Responsibilities:

• Strategic management of the brand portfolio — balancing the portfolio by category, making decisions on launching new brands and products;
• Implementation of the research function — organizing the process of collecting and analyzing market data, trends, consumer insights, implementing a data-driven approach;
• Management of the NPD (New Product Development) process — taking products from an idea based on research to a full market launch;
• Development of brand platforms — forming positioning, identity, and communication strategy for each brand in the portfolio;
• Management of the marketing and promotion block — within approved budgets and strategy;
• Team development — managing the existing brand team (10+ people), forming new directions (research block, design).

What's important:

• Successful experience in product marketing/brand management, where the key growth driver was the product itself;
• Understanding the specifics of e-commerce and marketplaces as the main sales channel;
• Experience in building a department from scratch, forming its structure, and establishing systematic processes, regulations, and KPIs to ensure efficient and scalable operation of the function;
• Budgeting skills and product P&L management;
• Management experience — leading a team of 10+ people, employee development, building effective interaction within the function;
• Openness in communication, ability to build dialogue with the team, reliability, and responsibility for results.

The company offers:

• Official employment under the Labor Code of the Russian Federation (fully official salary, stable and transparent income, paid vacation and sick leave);
• 5/2 work schedule from 9:00 to 18:00 (shortened Friday);
• Modern comfortable office with cozy relaxation areas (7 minutes walk from Alekseevskaya metro station);
• Support during the adaptation period — open communication and help in solving issues;
• Voluntary medical insurance after one year of employment and significant discounts on company products — furniture, gadgets, and home appliances;
• Regular team meetings, team building events, interest clubs, and corporate events;
• Ambitious and supportive environment for vertical and horizontal growth, with over 20% of staff having successful growth cases;
• Democratic corporate culture, informal communication at all company levels.