Brand Director required for Yarmarka Trading House.

Responsibilities:

• Development and implementation of the company's brand strategy and brand portfolio strategy;
• Management of the brand's P&L and marketing budget, ensuring return on investment;
• Management of the brand lifecycle: from finding insights and developing concepts to launch, scaling, and performance evaluation;
• Formation of a long-term marketing strategy to ensure growth in sales, profit, and market share;
• Management of assortment portfolio, positioning, pricing, and brand architecture;
• Analysis of the market, consumers, trends, and competitive environment, identification of new growth opportunities;
• Leadership of the brand marketing team, employee development, and building a strong expert function.

Requirements:

• Higher education (marketing, economics, management);
• At least 7 years of experience in FMCG, including at least 3–5 years in leadership positions in brand marketing;
• Practical experience in developing and launching successful brands and new products;
• Understanding of category management, assortment management, and brand economics;
• Experience with marketing research, consumer behavior analytics, and marketing investment performance evaluation;
• Skills in strategic planning, project management, and cross-functional teams;
• Experience in team management and employee development;
• High level of strategic and analytical thinking, leadership, and results orientation.

Conditions:

• Work in a stable manufacturing company with strong brands and a sustainable market position;
• Official employment in accordance with the Labor Code of the Russian Federation;
• Voluntary medical insurance program;
• Corporate loyalty programs;
• Mentorship system, corporate training and development programs, opportunities for professional and career growth.