Brand Manager
Moscow Wire-Drawing Plant is a Russian jewelry brand with its own history, production, and growth ambitions. We are looking for a brand manager who will become the owner of the brand, be responsible for its unified image at all customer touchpoints, and coordinate key marketing projects.
Responsibilities
Brand Management
- Ensure the integrity and consistency of the brand in all external and internal communications.
- Control compliance with the brand book and participate in its development.
- Form a unified visual and communication style for the brand.
Brand Shoots and Creative
- Organize brand photo and video shoots: from idea and preparation to implementation.
- Work with photographers, stylists, models, production, and other contractors.
- Assign tasks to designers and control the quality of created materials.
Online Showcases and Customer Experience
- Manage the visual display and content of the website and mobile application.
- Set priorities for the assortment: new items, seasonal collections, promotions, key categories.
- Manage the main showcases of the website and application.
- Develop product selections and upselling mechanics (jewelry sets, recommendations, promotional offers).
- Control the correctness of product cards and initiate technical improvements that affect customer convenience.
- Formulate proposals for assortment development.
- Analyze collection effectiveness
- Develop a strategy for launching new collections.
- Formulate a launch calendar.
- Assign tasks to all involved departments.
- Control the readiness of materials and adherence to deadlines.
- Ensure a synchronized launch across all sales channels.
Marketing Projects
- Participate in the preparation of exhibitions, presentations, and special brand projects.
- Coordinate the work of designers, contractors, and internal teams.
- Monitor deadlines, quality of execution, and alignment with the brand strategy.
Commercial Brand Development
- Identify priority categories and collections.
- Prepare proposals for sales development.
- Increase average check and share of high-margin categories.
- Develop repeat purchases.
- Federal promotion calendar and event calendar.
- Design of retail outlets.
- Sales stimulation mechanics.
- Marketing support for brand promotion
We Expect
- Brand manager experience of 2–3 years or more.
- Experience in managing marketing and creative projects.
- Understanding of the principles of building a strong brand and visual communications.
- High level of aesthetic awareness, good taste, and attention to detail.
- Experience in organizing photo and video shoots.
- Experience interacting with designers, production, and contractors.
- Ability to work in a multitasking environment, make independent decisions, and bring projects to completion.
- Experience in the fashion, beauty, luxury, or jewelry industry will be an advantage.
What is Important to Us
We are looking for someone who will not just launch marketing activities, but will become the guardian of the brand. We need a specialist who can see the big picture, notice details, has a high level of aesthetics, and understands how each element of communication affects the customer's perception of the brand.
If you are drawn to the world of jewelry art, beautiful visual solutions, and strong brands — we would be happy to meet you.
Conditions:
- Work in a large and stable retail jewelry company;
- The office is located in the modern business center Zenit-Plaza (10-15 minutes from metro stations Shchukinskaya or Strogino by free corporate transport);
- Official employment according to the Labor Code of the Russian Federation;
- Salary 180,000 + KPI;
- Schedule 5/2 from 9:00 to 18:00;
- Career growth prospects;
- Tea, coffee, and a pleasant atmosphere in a young team of professionals.
- Voluntary medical insurance after 6 months
