About Us
Dudarev Motorsport is #1 in the Russian sim racing equipment market. Garage is our club in Moscow: 17 simulators, a cafe-bar, 500 m².
We are building a brand around motorsport and gaming. The club is set to grow exponentially within a year, and the store aims to increase sales through its website, partners, and customer base. We are looking for someone to lead the marketing for both directions: strategy, team, contractors, and metric improvement.
You will report directly to the owner and work closely with the co-founder, the store's Head of Sales, and the club director.
Club — Main Focus
- Club traffic: social media, Direct messages, local search (Maps, 2GIS, reviews), partnerships.
- New club website: responsible for conversion and updates.
- Corporate events and activities: package these offerings so the club director can sell them. Your role is lead generation; theirs is closing deals.
- Communication with the client base: segments, channels, regular newsletters.
- Content: club social media, Reels, on-site filming — either hands-on or through a team.
Store
- Promotions and special offers: devise, package, launch, measure.
- Work with the customer base and newsletters.
- Store social media.
- Partnerships: process incoming leads, then actively seek new ones.
- Bloggers and collaborations.
- B2B materials: decks, proposals, landing pages for selling equipment to other clubs. Sales are handled by colleagues; packaging is your responsibility.
- SEO for both websites.
Analytics
Digitized funnel, lead cost calculated for each channel, regular reporting.
What You Have
- Team: build your own, starting with a junior marketer.
- In-house developer.
- Outsourced designers and video editors. We have some in-house, but feel free to bring your own.
- Budget for promotion, content, and contractors.
What We Consider a Successful Probation Period
- Social media follows the strategy and plan, with regular posts.
- Clear tracking for bloggers and partners, with ongoing work.
- Decks for the club and the store are ready.
- New club website launched, conversion rate achieved.
- Promotions and newsletters are released regularly.
- Funnel digitized, lead cost calculated.
- A plan for metric growth exists for all streams.
Compensation
220,000 ₽ net per month. Quarterly bonus can bring this up to 300,000 ₽ per month upon achievement. Half of the bonus is based on progress in streams agreed upon for the quarter. The other half is based on business growth targets. Streams and targets are set a quarter in advance.
Requirements
- 6+ years in marketing, with 2+ years managing people and contractors.
- Marketing in your past experience was digitized: funnel, lead cost by channel, scheduled reporting. We will ask specifically about the numbers you tracked, where you got them from, and what you did with them.
- Agency and e-commerce background.
- Experience creating B2B materials yourself: presentations, proposals, landing pages for specific segments.
- Visual taste. Show us the channels and materials you managed.
- You write yourself.
- You work from Moscow, in the office.
Bonus Points
- Experience promoting offline venues.
- HoReCa, entertainment, fitness, gaming industries.
- Your own trusted freelancers.
- English B2 level.
Conditions
- Office located within the showroom and club premises, B. Pochtovaya St. 32k8, 5/2.
- Employment as an Individual Entrepreneur (IP) or self-employed.
- Probation period of 3 months, same compensation from day one.
