Head of Marketing Department

Olimp Energetika Group of Companies Troitsky Administrative Okrug, Moscow

APPLICANTS ARE KINDLY ASKED TO FAMILIARIZE THEMSELVES CAREFULLY WITH OUR LOCATION!

Responsibilities:

• Management of the advertising marketing department, task assignment, performance monitoring, motivation system development;
• Market research for the company's products and services;
• Conducting marketing research, analyzing pricing and consumer preferences, forecasting sales and distribution channels, opening new markets, evaluating advertising effectiveness;
• Segmentation of the target audience for the entire range of products and services, selection of effective advertising channels and tools;
• Development of marketing strategy, marketing plans, and advertising campaigns, monitoring their implementation;
• Brand management;
• Product management;
• Creation of websites, sales copy, new services, preparation of technical specifications for developers and designers, control of budgets, deadlines, and results;
• Creation of advertising campaigns on Yandex.Direct, RSYA, Google AdWords, KMC. Analysis of online advertising results, work on optimizing sales funnel metrics, creation of analytical tools and concepts;
• Supervision of the administration of websites and social networks of the group of companies, analysis of the usability of corporate websites, improvement of user interface convenience and functionality;
• Creation of print and other advertising materials in-house or by third-party organizations;
• Search and selection of suppliers and contractors, focusing on the quality of material and technical resources offered, price, deadlines, and favorable supply conditions.