Head of Marketing Department

What you will be doing :

• Preparing projects for sales launch:
  1. Developing and describing the project concept (naming, brand identity, positioning, product USP)
  2. Approving and confirming renders
  3. Developing content (text descriptions, visual design, website and booklet layout)
  4. Brand management (brochures, fences, sales offices, architectural models)
  5. Monitoring feed loading on company websites and advertising platforms
• Managing current advertising campaigns
  1. Preparing advertising budget
  2. Selecting outdoor advertising spaces for offline promotion
  3. Selecting and implementing media placements
  4. Executing advertising campaigns on social media
  5. Interacting with advertising agencies, including KPI monitoring
  6. Monitoring the effectiveness of advertising campaign settings (Yandex.Direct, classifieds)
  7. Monitoring SEO promotion of project websites
  8. Setting up CRM marketing, working with the client base in CRM
  9. Tracking the relevance of advertising offers and USPs for each advertising campaign
• Operational activities
  1. Adjusting the logic and settings of AmoCRM
  2. Monitoring the performance of websites (project + main website), as well as the relevance of advertising offers and content for the project
  3. Monitoring the effectiveness of the sales department's work with current target leads within the funnel (feedback from the Head of Sales, analysis of AI speech analytics of lead behavior)
  4. Tagging and arbitrating incoming leads, disputing lead status with advertising platforms
  5. Checking the operation of VotS and the call center, monitoring the effectiveness of call routing
  6. Controlling the record-keeping of the marketing department with counterparties (contract conclusion, invoice management)
• Working with real estate agencies
  1. Maintaining the Aquilon Group Telegram channel for agents. Developing content according to the brief from the partner sales department, preparing briefs for designers for visual materials

Our expectations from the candidate:

• Marketing experience of 5+ years
• Experience in development or the real estate segment will be an advantage
• Experience interacting with the sales department

What we offer:

• Official employment from day one, declared salary
• Social package: voluntary medical insurance, paid vacation and sick leave
• Annual salary review
• Bonuses (holiday, annual) and gifts (birthday, New Year's gifts for children)
• Major corporate events (regattas, trips abroad)
• Professional team and support for initiatives