The real estate service DomClick is looking for a Marketing Director.
Domclick.ru is the only product in Russia that provides a full cycle of real estate operations. A bit about the team and project: the team under your management will consist of 18 people: product marketing, internet marketing, offline media, and SEO. All expertise is in-house + there is an option to involve an agency.
The main goal is to scale the core tracks (mortgage and non-mortgage) and find growth areas for relatively new launches (lifestyle and rental).
Responsibilities:
- Development and implementation of a comprehensive marketing strategy for the company's projects;
- Planning the sequence of actions and the schedule for launching marketing campaigns from scratch;
- Comprehensive management of marketing and lead generation (Yandex Direct, VK, Telegram Ads, CPA networks, SEO);
- Creation and packaging of messaging, product positioning, drafting advertising materials and landing pages;
- Marketing R&D: in-depth market analysis, target audience/competitor research, searching for unconventional approaches and new growth channels;
- Building end-to-end analytics, media planning, strict control of budget and key unit metrics;
- Marketing team management, interaction with related teams.
What we expect from a successful candidate:
- At least 5 years of experience in a B2C segment role;
- Experience in building and implementing a marketing strategy;
- Proficiency in end-to-end and product analytics and the ability to resolve funnel bottlenecks;
- Experience in conducting large-scale promotional campaigns;
- Understanding of complex attribution models for working with long purchase cycles;
- Important: a focus on numbers with a pronounced business effect. "Attracted X billion in revenue through advertising channels" is exactly what we need;
What else will be useful:
- Communication skills, stress resistance, multitasking, negotiation skills.
The company offers:
- Work in an accredited IT company;
- Competitive salary;
- Voluntary medical insurance policy from the first month of employment;
- Modern equipment for work;
- Corporate university, online courses for professional development, conferences, meetups;
- Fitness room in the office building;
- Preferential mortgage program for employees;
- Comfortable Class A office located 5 minutes from Kutuzovskaya metro station and MCC;
- Flexible start to the workday;
- Office-based work format.
