OPENCITY is looking for a leader who will consolidate marketing, SMM, and content into one manageable system.

We are seeking a leader who simultaneously understands positioning, audience, content, paid promotion, funnel, finances, and team management.

OPENCITY is a digital real estate matching platform. We have already launched a new market model. Now, we need to scale it, make it understandable and recognizable, unite all channels around a single strategy, and prepare for the launch of a new brand.

We already have functioning social networks, a YouTube channel, our own audience, a content production team, a Telegram team, SMM managers, contractors, and advertising budgets. The task is to transform the existing set of strong assets into a unified marketing machine.

Main results of the role

• a stable flow of targeted inquiries and qualified leads at a manageable cost;

• growth in the recognition of OPENCITY and the founder's personal brand;

• a unified strong company positioning, developed based on the founder's strategy;

• all channels working as a single system;

• the market understands how OPENCITY's new model differs from the usual CIAN or real estate agency;

• the launch of an additional new brand is prepared and executed.

What you will be doing

Positioning and marketing strategy

• develop the founder's already defined strategy into a full-fledged OPENCITY positioning;

• translate positioning into clear messages for real estate buyers, developers, and the professional community;

• build a unified communication system for OPENCITY, the founder's personal brand, and the new brand being launched;

• define the role of each channel, target audience, content format, and expected outcome;

• formulate and defend the marketing plan, budget, and priorities.

Social networks and content

• be responsible for OPENCITY's Instagram (grow to 1 million followers) and the founder's (grow to 100k followers), OPENCITY's Telegram and the founder's, YouTube, and other video platforms (VK, Dzen, and RuTube);

• unite all platforms into a single content system: long-form videos, short videos, posts, Telegram, distribution, and content reuse;

• manage the content strategy, editorial plan, regularity, and quality of material releases;

• fully coordinate the YouTube direction with the editorial team and production;

• independently approve current content within the agreed strategy, without needing founder approval for each publication;

• ensure that content solves business objectives.

Audience and lead acquisition

• manage paid placements, Telegram Ads, bloggers, seeding, and other channels;

• be responsible for the website and landing pages as part of the marketing funnel;

• plan and allocate the marketing budget;

• test new approaches, scale working ones, and stop ineffective ones;

• ensure the attraction and growth of targeted inquiries and qualified leads without compromising their quality.

Analytics

• connect content, paid promotion, website, and CRM into a single measurable funnel;

• monitor the volume, cost, and quality of leads from each channel;

• analyze further lead conversion into qualification, reservations, and deals as an indicator of marketing quality;

• evaluate CPL, the contribution of each channel to sales;

• maintain regular reporting: what happened, why, how much it cost, and what we are changing next;

• make decisions based on data.

Team and management

• take direct management of the SMM team, YouTube editorial and production, the Telegram team, and external contractors;

• define roles, areas of responsibility, KPIs, and work standards;

• hire, develop, and, if necessary, change employees and contractors;

• set tasks, monitor deadlines, and accept results;

• build a system that works without manual control;

• be personally responsible for the result, not just for coordinating the process.

What is NOT part of the role

• PR, working with media, and organizing events;

• development of corporate identity and visual branding;

Who we are looking for

• a leader who has previously been simultaneously responsible for marketing, content, SMM, paid promotion, and a team;

• a person with proven cases that include budgets, cost per lead and customer, impact on sales, and a defined personal role;

• a person who knows how to develop existing accounts and audiences;

• a strong analyst who understands funnels, CRM, attribution, and acquisition economics;

• a manager who knows how to assemble multidisciplinary teams, set measurable tasks for them, and improve weak elements of the system;

• a person capable of translating positioning into working messages, content, and advertising campaigns;

• an independent leader who can argue constructively, propose stronger solutions, and take full responsibility for implementation after a decision is made;

• a person who is comfortable working directly with the founder at a fast pace and with a high degree of responsibility.

Real estate experience is not required. Strong experience in technology companies, marketplaces, fintech, media, service, or consumer brands is significantly more important to us.

What we offer

• direct reporting to the OPENCITY founder;

• real management of the entire SMM and content system, marketing team, contractors, and budget;

• the opportunity to change the team composition, reallocate resources, and stop non-working directions;

• a working YouTube, social networks, teams, and audience — there is a foundation to build the next stage on;

• participation in scaling a new real estate market model and launching a new brand;

• office in Stone Towers, 5/2 schedule from 10:00 to 19:00;

• first six months — office-based work; after confirmed results, a hybrid format is possible;

• salary and KPI. Conditions are discussed individually depending on the scale of experience and results;

• fitness membership at DDX;

• corporate access to ChatGPT and Claude.