A federal group of companies in the development sector is looking for a Marketing Director to lead the marketing function across all companies and projects within the group.
They are seeking a CMO-level leader โ not only a strong expert in promotion but also a business partner for the CEO and owners. You will be responsible for forming a unified marketing strategy for the group, building a transparent system for managing teams and budgets, and ensuring marketing's measurable contribution to sales and financial results.
Main objective of the position:
To create a centralized and manageable marketing system for the group of companies: uniting strategy, analytics, brand, digital, PR, CRM, and the teams of individual projects around common business goals.
Responsibilities:
- Develop and implement the marketing strategy for the group of companies
- Form unified marketing standards for all companies, regions, and development projects
- Manage heads of marketing departments and distributed teams
- Synchronize marketing, sales, product, analytics, and pricing
- Formulate, defend, and control the group's marketing budget
- Allocate resources between companies, projects, and channels, considering their effectiveness
- Ensure the achievement of plans for inquiries, qualified leads, sales, and revenue
- Monitor CPL, CAC, ROMI, funnel conversion, deal cost, and other metrics
- Develop end-to-end analytics: from advertising contact to booking and deal closure
- Participate in the development of concepts, positioning, and product characteristics for new projects
- Formulate the strategy for launching new residential complexes to the market
- Conduct regular analysis of the real estate market, competitors, demand, and buyer behavior
- Manage the group's brand and the brands of individual companies and projects
- Oversee digital, performance marketing, classifieds, SMM, PR, CRM marketing, events, and offline promotion
- Control the work of advertising, digital, PR, and creative agencies
- Define the structure of the marketing team, areas of responsibility, KPIs, and motivation system
- Prepare management reports and present results to the CEO and owners
Candidate expectations:
- At least 8โ10 years of experience in marketing
- At least 5 years of experience as a Marketing Director, CMO, or head of a large marketing department
- Experience managing marketing for multiple projects, brands, regions, or companies simultaneously
- Practical experience in development, residential real estate, or a related field with a long transaction cycle
- Successful experience launching new projects to the market
- Experience managing leaders and distributed teams
- Experience in formulating and defending significant marketing budgets
- Understanding of the full real estate marketing cycle: from market research and product development to inquiry, booking, and deal closure
- Ability to build end-to-end analytics and make data-driven decisions
- Confident understanding of CRM, call-tracking, BI systems, performance marketing, and classifieds
- Experience in direct interaction with the CEO and business owners
- Willingness to be responsible for commercial indicators, not just advertising activities
- Higher education in marketing, economics, management, or finance
Particularly important:
- Strategic thinking combined with an understanding of operational processes
- Ability to communicate with management in the language of numbers and business
- Ability to unite different teams and companies around common goals
- Independence and readiness to make management decisions
- Systemic approach, demanding quality of analytics and adherence to agreements
- Ability to argue and defend one's position
- Focus on results and marketing investment efficiency
Will be an advantage:
- Experience working for a federal or large regional developer
- Experience in centralizing marketing within a group of companies
- Participation in product development and pricing strategy for residential projects
- Experience promoting projects in multiple regions
- Practice implementing BI, end-to-end analytics, and marketing automation
- Experience in repositioning a company or development project
- Successful cases of improving conversion rates and reducing deal costs
Expected results from you:
Within the first year, the new director should:
- Conduct a marketing audit of all companies and projects within the group
- Formulate a unified strategy and system of priorities
- Implement a common KPI structure and regular reporting
- Ensure transparency of marketing budgets
- Link marketing metrics to sales and financial results
- Identify areas for team strengthening
- Improve the manageability and efficiency of the marketing function
Company offers:
- The position of the top marketing executive in the group of companies
- Direct reporting to the CEO
- Opportunity to influence strategy, product, pricing, and commercial results
- Management of marketing teams across all companies and projects within the group
- Necessary authority to change processes, team structure, and budget allocation
- Official employment according to the Labor Code of the Russian Federation
- 5/2 work schedule
- Work in the head office in Moscow with the possibility of discussing a hybrid format
- Business trips to the company's regions of operation
- Voluntary medical insurance after the probationary period
- Corporate communication and necessary equipment
Additionally, an annual bonus of up to 40% of the annual salary is provided based on the achievement of agreed-upon KPIs.
How to apply:
In your cover letter, briefly indicate:
- Which companies, brands, or projects you managed
- Team size
- Marketing budget size
- Three key results in numbers
- Experience launching development projects to the market
- Examples of marketing's impact on sales and financial performance
Candidates who are ready to be responsible not only for promotion but also for marketing's systemic contribution to business development are being considered.
Selection process:
- Completion of a test assignment
- Interview with a recruiter
- Interview with the CEO or head of the group of companies
- Discussion of terms and offer
