The Russian skincare brand Skinjestique is looking for a CMO who will be responsible for the effectiveness of communication across all sales and communication channels, with an emphasis on creativity, sales, and numbers.
Main areas of expertise: advertising (including influencers), SMM, PR, branding, sales. The goal of the position is sustainable growth and business scaling across all sales channels – own online store, Zolotoye Yabloko, Ozon, B2B sales.
Responsibilities:
- Develop and implement the company's brand strategy, trade marketing, content marketing, influencer marketing, and SMM strategy;
- Together with the team, form visual and semantic communication for various advertising formats (influencers, banners, POSM, etc.);
- Manage the advertising and marketing budget, evaluate the effectiveness of channels and tools, optimize promotion costs and assess the effectiveness of selected strategies;
- Develop a plan and oversee the implementation of marketing activities, digitize results;
- Generate creative ideas for news hooks, partnerships, and activations, including integrating trends and news hooks into the brand's content, using situational marketing and newsjacking;
- Implement modern tools for automating business processes and sales tools.
What is expected from you:
- Experience in a relevant position for 3–5 years;
- Experience in managing a team and a marketing budget – mandatory;
- High level of creativity, branding, and design awareness;
- Ability to work with numbers (marketing metrics);
- Deep understanding of unit economics, practical application, and evaluation of the effectiveness of advertising and marketing costs;
- Industries: FMCG / beauty / fashion.
What is offered:
- Financial conditions are open for individual discussion;
- Hybrid work format with a preference for the office, 1-2 remote days after the probation period (office within walking distance of Paveletskaya metro station);
- 5/2 schedule from 10:00 to 19:00 (if convenient, from 09:00 to 18:00, from 9:30 to 18:30);
- Fully legal competitive salary, employment on staff according to the Labor Code;
- Corporate discounts on products;
- A strong team of like-minded people;
- Modern corporate culture without excessive control and rigid frameworks. The foundation of our team: openness, trust, a high level of personal responsibility, and focus on the overall result.
