Since 2017, we have been producing clothing, footwear, and accessories, focusing on capsule collections where all items perfectly complement each other. We believe that style is a reflection of one's inner state. It's about emotional and semantic codes that change with a person. We invite you to experiment and explore, creating an environment where it's easy to hear yourself and find your style.
YOUR RESPONSIBILITIES WILL INCLUDE:
- Brand Development and Sales Growth
- Ensuring brand sales growth and market share across all sales channels;
- Forming and developing strong brand positioning to enhance its commercial appeal;
- Developing and implementing a brand development strategy focused on financial indicators (revenue, margin, market share);
- Sales and Distribution Channel Management
- Developing pricing policies and sales conditions across distribution channels;
- Optimizing the product assortment matrix to increase turnover and profit;
- Forming and controlling merchandising standards to stimulate sales;
- Forecasting sales volumes and profitability by brand and channel;
- Marketing as a Sales Tool
- Planning and implementing marketing and promotional activities aimed at stimulating demand and conversion;
- Evaluating the effectiveness of marketing activities in terms of impact on sales and ROI;
- Utilizing consumer research data to increase sales and brand loyalty;
- Analytics and Performance Management
- Analyzing the market, consumer behavior, and competitive environment to identify sales growth opportunities;
- Monitoring key brand indicators (sell-in, sell-out, distribution, price, market share);
- Preparing reports for management with a focus on financial and commercial results;
- Product and Customer Experience Management
- Deep understanding of the product line and its value to the end consumer;
- Analyzing complaints and customer feedback as a source for repeat sales growth;
- Initiating changes in product, packaging, and service to enhance brand competitiveness;
- Interaction and Resource Management
- Coordinating work with sales and marketing teams, and external contractors to achieve sales targets.
- Managing the brand budget with a focus on maximizing commercial impact.
- Effective work in a multitasking environment with responsibility for results.
WHAT WE OFFER:
- Official employment according to the Labor Code of the Russian Federation;
- Opportunity to work with friends and earn money (we pay from 10,000 rubles for each friend referred);
- Voluntary medical insurance (DMS) with a wide network of clinics;
- Comfortable office in a historic building near Taganskaya metro station;
- Benefits cafeteria: gift cards and bonuses from partners on the Crosslife platform;
- Financial assistance for important life events;
- 50% discount on our brand's products and up to 50% from partners;
- Wellbeing platform;
- Birthday gifts;
FROM SUCCESSFUL CANDIDATES WE EXPECT:
- Deep understanding of the cosmetics market (mass-market, premium, niche), its trends, key players, consumer preferences, regulatory requirements (e.g., customs regulations, ingredient requirements);
- English language: Good command of English (written and spoken);
- Ability to develop and implement comprehensive brand development strategies;
- Ability to analyze marketing data (sales, traffic, conversions, etc.) to evaluate campaign effectiveness and make data-driven decisions;
- Experience in managing product assortment, including developing new products, launching products, and optimizing the current assortment;
- Understanding of pricing principles and the ability to form a brand pricing policy that aligns with its positioning and target audience;
- Experience working with distribution channels (e.g., retail chains, online stores, own stores).
