Remote Vacancy.
Cosmetics brand MAREE is looking for a Head of Creative Marketing who loves visuals, understands how a customer scans a product card, knows how to manage designers — and thinks in terms of money, not just "pretty/not pretty".
What you will do:
- Develop and prioritize a backlog of hypotheses for A/B tests: analysis of competitors, packaging, main images, visual accents in the niche;
- Assign tasks to designers and bring ideas to finished creatives — quickly, the test should be set up in a day;
- Launch A/B visual tests on Amazon and, together with the data team, decide what to scale;
- Conduct customer development and focus groups with American buyers: find out where they look and how they choose;
- Build a knowledge base: which visual solutions convert better in different cosmetic categories;
- Build your own team of designers and CRO managers from scratch: hire, set KPIs, lead to results;
- Establish the creative testing system itself — methodology, processes, hypothesis pipeline.
- Mathematical statistics and A/B methodology are the domain of the data team. Your domain is marketing logic, visual hypotheses, design, team, and business results.
Candidate Expectations:
- Genuinely love design, packaging, and product visuals — and be able to explain why one solution converts better than another;
- Have experience with design (assigned tasks, evaluated and refined solutions);
- Understand how A/B tests, hypotheses, samples, and metrics work — at the level of a confident user;
- Read dashboards (Metabase/Amplitude/Power BI or equivalents) and calculate basic unit economics;
- Be able to manage people: assign tasks, push, motivate, maintain pace;
- Have conducted customer development, interviews, or focus groups — or confidently know how to build them;
- Be competitive: want not just to "do marketing," but to beat competitors with specific solutions in listings;
- English B2+ — spoken and written: calls with American consumers, texts for listings.
- Bonus points: experience in Amazon, marketplaces, DTC, beauty, FMCG, product marketing, performance creative, or creative testing.
Why it's cool:
- A new direction. You won't be supporting a process — you'll be creating it: methodology, team, knowledge base. And you'll become the owner of the direction;
- Creativity directly linked to money. Each hypothesis is measurable in CTR, CR, and sales;
- A unique project. Competitors in the niche haven't yet built systematic creative testing — there's a chance to pull ahead;
- Your own team. You'll hire designers and managers for yourself, the direction's budget grows with its results;
- The live US market. Direct communication with American buyers, real insights, not second-hand reports.
Conditions:
- Fully remote, from anywhere in the world. Full-time employment, focused on results, not on presence in chat;
- Head of Department position with direct reporting to top management: no five levels of approval — decisions are made quickly, your ideas get to testing within a day, not a quarter;
- Competitive compensation, discussed individually with final candidates: the level depends on experience and managerial maturity, and it grows with the direction's results;
- Your own team and budget. You hire designers and managers yourself, set their KPIs, and build the structure for yourself;
- International product and US market. Working with real American buyers, budget for research, focus groups, and tests — tools for growth are provided, not just promised;
- Immersion and support at the start: access to data and methodology from the data team, Amazon expertise within the company; knowledge of the American consumer is not required — they will teach you from scratch.
