vacancy #вакансия #Amazon #Beauty #Marketing #CRO

Good day!

A new position has opened up — Head of Amazon Store / CRO Lead in an international beauty brand.

The company is developing an international beauty brand, whose products are sold on Amazon US and compete with the strongest players in the category. In this niche, buyers make decisions in seconds: the one whose product looks better at first scroll wins.

Key responsibilities: ▪️ Take full control of the Amazon account: storefront, listings, main images, A+ content, video reviews, and all elements affecting conversion. ▪️ Be responsible for the growth of store metrics: CTR, CR, sales, and visual solution effectiveness. ▪️ Build a team from scratch: hire designers and CRO managers, establish processes, set KPIs, and lead the team to results. ▪️ Work with marketing and product data: analyze dashboards (Metabase / Amplitude / Power BI or similar), understand key business metrics, and unit economics of the direction. ▪️ Formulate and prioritize a backlog of visual hypotheses for A/B tests: analyze competitors, packaging, positioning, and visual patterns of the category. ▪️ Assign tasks to designers and quickly bring ideas to ready creatives — the test preparation cycle should take minimal time. ▪️ Launch A/B tests for visuals on Amazon and, together with the data team, make decisions on scaling successful solutions. ▪️ Conduct customer development, interviews, and focus groups with American buyers to understand how they choose products and which visual elements influence the purchase decision. ▪️ Create a knowledge base of effective visual solutions for different cosmetic categories. ▪️ Build a creative testing system: methodology, processes, documentation, and a constant flow of hypotheses. Important: statistical significance and technical methodology of A/B tests are the responsibility of the data team. Your responsibility is marketing logic, visual hypotheses, design, Amazon account, team, and business results.

What is important: ▪️ Experience in managing a marketing direction related to sales and conversion growth. ▪️ Strong understanding of design, packaging, and product visuals — the ability to explain why one solution will work better than another. ▪️ Experience working with designers: task assignment, review, development of solutions, and quality control of results. ▪️ Understanding of A/B testing principles, hypotheses, metrics, and data-driven decision-making processes. ▪️ People management experience: task assignment, team development, maintaining pace, and focus on results. ▪️ Experience conducting customer development, interviews, or focus groups, or a deep understanding of how such research is structured. ▪️ Business acumen: the ability to evaluate solutions by their impact on CTR, CR, sales, and profit, not just visual quality. ▪️ English language B2+ — necessary for communicating with American buyers and working with content for Amazon.

Will be a plus: ▪️ Experience with Amazon Seller Central / Vendor Central. ▪️ Experience in marketplaces, DTC, beauty, FMCG, product marketing. ▪️ Experience in performance creative, creative testing, or building CRO processes. ▪️ Experience working with the US market and understanding buyer behavior in US e-commerce.

Why this is interesting: ▪️ Full ownership of the direction. You are not an executor of individual tasks — you build a system and are responsible for the results. ▪️ Creating a function from scratch. You need to form a team, methodology, and a testing culture, not just maintain an existing process. ▪️ Creativity is directly linked to money. Every hypothesis is tested through real sales and conversion metrics.

What the company offers: ▪️ Fully remote work format. ▪️ A leadership position with direct access to top management. ▪️ The opportunity to build a team and processes independently. ▪️ Budget for research, tests, and directional development. ▪️ Support at the start: access to data, in-company Amazon expertise, and assistance in immersing in the US market.

Interested in a conversation? Write to tg: tetanec1_