Requirements: 3+ years in growth/performance/product marketing, coordinating multiple channels simultaneously, not working in just one of them (not "only did PPC"). 2+ years managing people or a cross-functional team. Unit economics mindset (GMV/GP, ROAS, CAC, LTV, retention), understanding of attribution and the difference between incremental vs gross, pull-forward. Prioritization by impact × confidence × cost, maintaining a hypothesis backlog. Analytics: GA4, Metabase/SQL, PostHog or similar (independent data work). Decomposition of the plan and setting measurable KPIs. Bonus points: experience in gaming / marketplaces / digital goods, matrix structure of "channel × product", international markets (US / EU / LATAM / APAC), launching an experimentation culture (hypothesis backlog, A/B, holdout).

Location: 📍Remote.