We are looking for a Head of Promo Operation to ensure the seamless execution of daily and large-scale promo campaigns (with approved ROI goals) by managing two teams and overall strategic planning of key projects in the promo area.
Key Responsibilities:
- Operations Team Management:
- Organizing the technical implementation of promo campaigns: controlling the creation of banners, landing pages, advertising materials (including interaction with designers and copywriters)
- Ensuring deadlines and quality of operational task execution (e.g., launching promotions at the appointed time)
- Optimizing internal processes: documenting standards, automating routine operations, implementing checklists
- Business Team Management:
- Ensuring the success of promo campaigns: Controlling the work of sales project managers - planning campaigns, tracking seller engagement, analyzing investment efficiency
- Continuous improvement of promo mechanics: generating hypotheses, conducting A/B tests, implementing data-driven changes
- Analyzing ROI and other metrics (GMV, CAC, CR) to evaluate the effectiveness of promotion programs
- Partner interaction: Attracting investments from sellers, negotiating participation terms in promotions, building long-term partnerships
- Strategic and Cross-functional Management:
- Forming a unified promo campaign strategy that integrates the operational and business teams
- Building interaction processes between teams (marketing, product, analytics, sellers) to synchronize goals
- Presenting promo campaign results to top management, including financial and operational reports
- Coordinating with the Chinese headquarters on the implementation of global promo initiatives and adaptation for the local market.
Team Structure
Operations Team: specialists in promo material implementation (design, content, technical support).
Business Team: sales project managers, analysts, seller relations specialists.
Requirements:
- At least 5 years in managing promo/marketing projects, with 2+ years in a team lead role (preferably in e-commerce)
- Experience with large-scale marketplaces (AliExpress, Ozon, Wildberries, Yandex.Market, Joom, Amazon, etc.) or classifieds (Avito)
- Management Skills:
- Knowledge of project management methodologies (Agile, Scrum)
- Skills in team motivation, goal setting, and performance evaluation
- Experience managing multiple teams with different focuses (operational and strategic)
- Analytical Mindset:
- Understanding the impact of promo activities on business metrics (GMV, LTV, CAC)
- Experience with analytics tools (Google Analytics, SQL, BI systems)
- Communication:
- Ability to negotiate with top management and key partners
- English proficiency (Upper Intermediate+), Chinese is a plus
Conditions:
- Work in one of the largest e-commerce companies in Russia
- Opportunities for career growth and professional development
- Comfortable office in Moscow-City
- Competitive salary with performance-based bonuses
- Voluntary medical insurance and life insurance.
